Meat & Livestock Australia (MLA) has proposed a trans-tasman unity between Australia and New Zealand and the creation of ‘New Australia-land’ to help both nations prosper.The move is part of the brand’s latest Lamb campaign, which aims to demonstrate that lamb is a dish that brings people together. This year’s campaign takes a light-hearted approach to Australia’s rivalry with New Zealand and attempts to “extend the rosemary spring” to bring the two nations together.CreditsMLA - Chief Marketing Officer - Lisa SharpMLA - Domestic Market Manager - Graeme Yardy MLA - Brand Manager - Anna SharpCreative Agency - The MonkeysCo-founder & Group Chief Creative Officer - Scott Nowell Executive Creative Director - Vince LaganaCreative Director - Scott DettrickSenior Art Director - Scott ZulianiSenior Copywriter - Tim PashenCopywriter – Pierce ThomsonHead of Planning - Michael HoggConnections Strategist - David ToussaintHead of Production - Thea CaroneSenior Producer - Kaija WallProducer – Sally LankshearGroup Content Director - Ciaran Miller-StubbsContent Director - Anna WillisSenior Content Manager - Victoria ZourkasContent Manager - Will DaviesProduction Company - Scoundrel Director - Tim BullockExecutive Producer - Adrian Shapiro Producer - Kate GoodenDOP - Daniel ArdilleyPost ProductionEditor - Adam WillsPost Productions/VFX - Blockhead Audio Production - Song Zu Colourist - BE ColourMedia Agency - UMSenior Client Director - Tim RogersSenior Partnerships Manager - Jenny Lam Partnerships Manager - Anna Cox Connections Designer Director - Jonny Day Senior Connections Designer - Alice Davidson Partnerships Trader - Yasmin SherifPR Agency – One Green Bean