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裸书
案例简介：企鹅想要提高阅读体验，增强读者与书籍的关系。65% 的读者更喜欢实体书的触觉体验。不幸的是，这往往是以地球为代价的。 在其成立85周年之际，企鹅推出了裸书-就像作者最初构思它们的手稿一样。他们保留了平装书的情感投资，而没有环境成本。裸书是用有机墨水在再生纸上印刷的。没有封面，没有化学品，没有浪费的资源。它们可以从企鹅的网站上购买，并将按需印刷，并通过碳中和运输方式送到读者家门口。通过裸书，我们鼓励读者通过做他们最擅长的事情-阅读来保护地球。
裸书
案例简介：Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet. On its 85th anniversary, Penguin launches Naked Books - just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best - reading.
Naked Books
案例简介：企鹅想要提高阅读体验，增强读者与书籍的关系。65% 的读者更喜欢实体书的触觉体验。不幸的是，这往往是以地球为代价的。 在其成立85周年之际，企鹅推出了裸书-就像作者最初构思它们的手稿一样。他们保留了平装书的情感投资，而没有环境成本。裸书是用有机墨水在再生纸上印刷的。没有封面，没有化学品，没有浪费的资源。它们可以从企鹅的网站上购买，并将按需印刷，并通过碳中和运输方式送到读者家门口。通过裸书，我们鼓励读者通过做他们最擅长的事情-阅读来保护地球。
Naked Books
案例简介：Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet. On its 85th anniversary, Penguin launches Naked Books - just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best - reading.
裸书
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Naked Books
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