The Swedish Number (132s)|短视频,海报/平面|广告营销案例【ADGuider广告指南】

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瑞典号码 (132 s)

案例简介：摘要 2015 年，致力于促进瑞典国内旅游业的瑞典旅游协会 (STF) 面临崩溃。为了吸引年轻成员并留住现有成员，发起了 “瑞典数字” 运动。任何有瑞典号码的人都可以下载一个独特的应用程序，登录，并随机连接到一个来自世界各地的来电者，对所有瑞典的东西都很好奇。这些对话提醒了瑞典人热爱自己国家的原因，并在此过程中鼓励他们加入 STF 社区。作为世界上第一个国家，瑞典有自己的电话号码。当你从国外打电话时，你会和一个瑞典的随机瑞典人联系。瑞典的数字将国家形象的控制权交给了瑞典人自己。没有什么是审查或预先安排的。以言论自由的名义 -- 无论你有什么意见，这都很重要。瑞典号码是开放的，任何人都可以用普通电话打电话，但只能从国外打电话。瑞典人只需下载一个应用程序就可以注册为 “电话大使”。

瑞典号码 (132 s)

案例简介：SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community.As the first country in the world, Sweden got its own phone number. When calling it from abroad you get connected to a random Swede, somewhere in Sweden. The Swedish Number gave the control of the image of the country to the Swedes themselves. Nothing was censored or pre-arranged. In the name of freedom of speech - what ever opinion you may have, it matters. The Swedish Number was open for anyone to call just by using a normal telephone, but only from abroad. Swedes register as "telephone ambassadors" simply by downloading an App.