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案例简介：麦肯 · 巴拿马创建的图形活动 “稻草时间表” 巴拿马市，2018年2月7日。McCann panam á 为 MarViva 基金会提出了一场图形运动，用塑料吸管作为 500 年的时间表制作了 3 件，以显示和比较塑料吸管分解需要多长时间。 例如，世界地标的巨大发展过程: 达芬奇开始分析鸟类飞行背后的机制有多长时间, 以及新加坡和西德尼之间的空客 A380 的首次飞行。除了人类的其他进步，如印刷的发明创造了脸谱网，自从伽利略发明了望远镜到太空 X 车到达火星, 所有这些都是大约 500 年的过程。 “在全球范围内，人们越来越意识到塑料对环境的损害，一次性吸管的问题也开始在巴拿马得到加强, 这些天正在经历一场关于它的激烈辩论。McCann panam á 首席创意官奥马尔 · 波罗说: “这为开展提高认识运动提供了绝佳的机会。”。
通信
案例简介：“Straw Timeline” the graphic campaign created by McCann Panamá Panamá City, 7th February 2018. McCann Panamá proposes a graphic campaign for Fundación MarViva, created 3 pieces using a plastic straw as 500- year -timeline to show and compare how long a plastic straw takes to decompose. With great development processes of the world landmarks for example: how long Da Vinci started to analyze the mechanisms behind the birds’ flight, producing the Codex, and the first flight of the Airbus A380 between Singapore and Sidney. In addition to other advances of humanity such as the invention of printing to the creation of Facebook and since Galileo invented the telescope to the Space X car reached Mars, all of them are processes of 500 years approximately. “In a global context where awareness is raising increasingly about the damage the plastic is doing to the environment, the issue of disposable straws started to gain strength in Panamá too, where a heated debate about it is being experienced these days. This offered the perfect opportunity to create an awareness campaign” says Omar Polo, chief creative officer of McCann Panamá.
Communication
案例简介：麦肯 · 巴拿马创建的图形活动 “稻草时间表” 巴拿马市，2018年2月7日。McCann panam á 为 MarViva 基金会提出了一场图形运动，用塑料吸管作为 500 年的时间表制作了 3 件，以显示和比较塑料吸管分解需要多长时间。 例如，世界地标的巨大发展过程: 达芬奇开始分析鸟类飞行背后的机制有多长时间, 以及新加坡和西德尼之间的空客 A380 的首次飞行。除了人类的其他进步，如印刷的发明创造了脸谱网，自从伽利略发明了望远镜到太空 X 车到达火星, 所有这些都是大约 500 年的过程。 “在全球范围内，人们越来越意识到塑料对环境的损害，一次性吸管的问题也开始在巴拿马得到加强, 这些天正在经历一场关于它的激烈辩论。McCann panam á 首席创意官奥马尔 · 波罗说: “这为开展提高认识运动提供了绝佳的机会。”。
Communication
案例简介：“Straw Timeline” the graphic campaign created by McCann Panamá Panamá City, 7th February 2018. McCann Panamá proposes a graphic campaign for Fundación MarViva, created 3 pieces using a plastic straw as 500- year -timeline to show and compare how long a plastic straw takes to decompose. With great development processes of the world landmarks for example: how long Da Vinci started to analyze the mechanisms behind the birds’ flight, producing the Codex, and the first flight of the Airbus A380 between Singapore and Sidney. In addition to other advances of humanity such as the invention of printing to the creation of Facebook and since Galileo invented the telescope to the Space X car reached Mars, all of them are processes of 500 years approximately. “In a global context where awareness is raising increasingly about the damage the plastic is doing to the environment, the issue of disposable straws started to gain strength in Panamá too, where a heated debate about it is being experienced these days. This offered the perfect opportunity to create an awareness campaign” says Omar Polo, chief creative officer of McCann Panamá.
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