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宝洁再次关注种族偏见
案例简介：去年竞选活动的续集《The Talk》面对了黑人面临的日常种族主义。
宝洁再次关注种族偏见
案例简介：The sequel to last year's campaign, The Talk, confronts the everyday racism faced by black men.
P&G looks again at racial bias
案例简介：去年竞选活动的续集《The Talk》面对了黑人面临的日常种族主义。
P&G looks again at racial bias
案例简介：The sequel to last year's campaign, The Talk, confronts the everyday racism faced by black men.
宝洁再次关注种族偏见
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P&G looks again at racial bias
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P&G has followed up last year’s award-winning film, The Talk, with another hard-hitting spot targeting racial bias against black men. Created by Saturday Morning and helmed by Anthony Mandler via Stink USA, the ad originally premiered during Cannes Lions but launched officially last week. It follows an African American man going about his daily life, only to be confronted at every turn – from taking his child swimming to running for a packed lift - with casual (and not so casual) racism, which manifests itself in ‘the look’ of the ad’s title. The extent of the problem comes into razor-sharp focus in the final courtroom scene, when the viewer's own prejudice is exposed by a clever plot twist. Powerful stuff.
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