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保持干净
案例简介：尼克 · 勒温为大众保持清洁 一个男人和他的汽车之间的强大联系是不可否认的，尤其是当那辆车是一辆原始的 2013 大众帕萨特时，诺拉电影公司的导演尼克 · 勒温幽默地用一个尖锐的例子说明了这种联系: 30 个受欢迎的汽车制造商。有趣的，不敬的和普遍的，列文的聪明的方向突出了所有太熟悉的经验，在一个新的汽车飙升到极端的水平。 在《保持干净》中，一个衣着无可挑剔的商人在去帕萨特的路上犯规，迫使他进行跺脚、踢脚、倒咖啡的仪式来消除攻击性物质。当他昂贵的翼尖不能完全清洁时，这个恶化的人必须做出决定: 冒着损坏他心爱的新车的风险，或者扔掉鞋子。当然，这是一个艰难的选择，但是当时尚的大众在最后一帧离开时，很明显他已经站了起来。 为了在不变得粗俗的情况下完成这个有趣的故事，列文直接进入了最初创意简报的情感核心。Nola 创始人查理 · 柯伦指出: “最终，这是一个关于价值的故事。”。“你如何在两件你珍惜的东西之间做出选择？尼克有罕见的洞察力来传达这种复杂的内心斗争，只使用了几个放置良好的视觉线索，在这里他以一种轻松的方式来表达这种斗争，这种方式对现场非常有效。”
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案例简介：NICK LEWIN KEEPS CLEAN FOR VOLKSWAGEN The powerful bond between a man and his car is undeniable, especially when that car is a pristine 2013 Volkswagen Passat, and Nola Pictures Director Nick Lewin humorously illustrates that connection in a sharp :30 spot for the popular automaker. Funny, irreverent and universal, Lewin’s clever direction highlights the all-too-familiar experience of having one’s pride in a new car surge to extreme levels. In “Keep It Clean”, an impeccably dressed businessman fouls his shoe en route to his Passat, forcing him to undertake a stomping, kicking, coffee-pouring ritual to remove the offensive matter. When his expensive wingtip won’t come completely clean, the aggravated man must make a decision: risk blemishing his beloved new car, or get rid of the shoe. It’s a tough choice, for sure, but as the stylish VW drives away in the last frame, it’s obvious that he’s taken a stand. To pull off the amusing story without getting vulgar, Lewin dove directly into the emotional core of the original creative brief. “Ultimately, this is a story about value,” noted Nola founder Charlie Curran. “How do you choose between two things that you cherish? Nick has the rare insight to convey that sort of complex inner struggle using just a few well placed visual cues, and here he does it in a light-hearted way that works perfectly for the spot.”
Keep it Clean
案例简介：尼克 · 勒温为大众保持清洁 一个男人和他的汽车之间的强大联系是不可否认的，尤其是当那辆车是一辆原始的 2013 大众帕萨特时，诺拉电影公司的导演尼克 · 勒温幽默地用一个尖锐的例子说明了这种联系: 30 个受欢迎的汽车制造商。有趣的，不敬的和普遍的，列文的聪明的方向突出了所有太熟悉的经验，在一个新的汽车飙升到极端的水平。 在《保持干净》中，一个衣着无可挑剔的商人在去帕萨特的路上犯规，迫使他进行跺脚、踢脚、倒咖啡的仪式来消除攻击性物质。当他昂贵的翼尖不能完全清洁时，这个恶化的人必须做出决定: 冒着损坏他心爱的新车的风险，或者扔掉鞋子。当然，这是一个艰难的选择，但是当时尚的大众在最后一帧离开时，很明显他已经站了起来。 为了在不变得粗俗的情况下完成这个有趣的故事，列文直接进入了最初创意简报的情感核心。Nola 创始人查理 · 柯伦指出: “最终，这是一个关于价值的故事。”。“你如何在两件你珍惜的东西之间做出选择？尼克有罕见的洞察力来传达这种复杂的内心斗争，只使用了几个放置良好的视觉线索，在这里他以一种轻松的方式来表达这种斗争，这种方式对现场非常有效。”
Keep it Clean
案例简介：NICK LEWIN KEEPS CLEAN FOR VOLKSWAGEN The powerful bond between a man and his car is undeniable, especially when that car is a pristine 2013 Volkswagen Passat, and Nola Pictures Director Nick Lewin humorously illustrates that connection in a sharp :30 spot for the popular automaker. Funny, irreverent and universal, Lewin’s clever direction highlights the all-too-familiar experience of having one’s pride in a new car surge to extreme levels. In “Keep It Clean”, an impeccably dressed businessman fouls his shoe en route to his Passat, forcing him to undertake a stomping, kicking, coffee-pouring ritual to remove the offensive matter. When his expensive wingtip won’t come completely clean, the aggravated man must make a decision: risk blemishing his beloved new car, or get rid of the shoe. It’s a tough choice, for sure, but as the stylish VW drives away in the last frame, it’s obvious that he’s taken a stand. To pull off the amusing story without getting vulgar, Lewin dove directly into the emotional core of the original creative brief. “Ultimately, this is a story about value,” noted Nola founder Charlie Curran. “How do you choose between two things that you cherish? Nick has the rare insight to convey that sort of complex inner struggle using just a few well placed visual cues, and here he does it in a light-hearted way that works perfectly for the spot.”
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Keep it Clean
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