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DISCOVERY 后视摄像头 1
案例简介：众所周知，快速进入停车场并不总是容易的。因此，汽车后面看不见的障碍物会导致意外事故。通过观察路虎受自然启发的品牌传统，我们将上述事实改编成我们的越野车。为了指出这种情况，我们决定让司机注意到路虎的后视摄像头，它提供了一种更安全、更容易倒车的 “路虎方式”。在每个布局中，显示了两种动物的观点，以解决自然主题，就好像它们代表了一个能够同时看到正面和背面的身体。
DISCOVERY 后视摄像头 1
案例简介：As we know it’s not always easy to manoeuvre quickly into parking areas. For this reason, unseen obstacles behind your car can cause unexpected accidents. By looking at Land Rover’s brand heritage inspired by nature, we adapted the fact mentioned above to our off-road cars. To point out this situation, we decided to catch drivers’ attention to Land Rover’s rear view camera which offers a safer and easier reversing with the “Land Rover Way” of expressing it. In each layout two animals’ viewpoints are shown in order to address the nature theme, as if they represent one body; capable of seeing the front and the back at the same time.
DISCOVERY REAR VIEW CAMERA 1
案例简介：众所周知，快速进入停车场并不总是容易的。因此，汽车后面看不见的障碍物会导致意外事故。通过观察路虎受自然启发的品牌传统，我们将上述事实改编成我们的越野车。为了指出这种情况，我们决定让司机注意到路虎的后视摄像头，它提供了一种更安全、更容易倒车的 “路虎方式”。在每个布局中，显示了两种动物的观点，以解决自然主题，就好像它们代表了一个能够同时看到正面和背面的身体。
DISCOVERY REAR VIEW CAMERA 1
案例简介：As we know it’s not always easy to manoeuvre quickly into parking areas. For this reason, unseen obstacles behind your car can cause unexpected accidents. By looking at Land Rover’s brand heritage inspired by nature, we adapted the fact mentioned above to our off-road cars. To point out this situation, we decided to catch drivers’ attention to Land Rover’s rear view camera which offers a safer and easier reversing with the “Land Rover Way” of expressing it. In each layout two animals’ viewpoints are shown in order to address the nature theme, as if they represent one body; capable of seeing the front and the back at the same time.
DISCOVERY 后视摄像头 1
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DISCOVERY REAR VIEW CAMERA 1
暂无简介
基本信息
- 广告战役： #Discovery Rear View Camera#
- 广告品牌： 路虎
- 发布日期： 2016-11-01
- 行业领域： 轿车 , 出行工具 , 汽车/工具
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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