The new global campaign by Jaguar Land Rover showcases the enhanced driving experience of a Jaguar F-TYPE R coupe, which transforms everyday dull and boring journeys. Taking it one step further, Jaguar offered four residents living in towns named Dull and Boring a unique test drive of the least dull and boring sports car on the market.The campaign, devised by Spark44, comprising a series of five docu-style shorts, was filmed on location as the residents of real towns of Dull, Perthshire, Scotland (population 200) and Boring, Oregon, USA (population 8,000) were woken by the roar of the F-TYPE R coupe’s active exhaust.Two local girls Rebecca Deboys and Laura McHardy from the town of Dull, bring new meaning to popping out to the shops. While best friends Marty Beaudet and Adam Davis from the town of Boring are happy to bring a bit of excitement to their quiet neighbourhood. There was a friendly tussle when it came time to switch drivers, and both pairs needed consoling when the Jaguar was returned.CreditsWerner Krainz, chief creative officer, Spark44Matt Statham, creative director, Spark44Chris McDonald, creative director, Spark44Paul Yull, creative, Spark44Adrian Birkinshaw, creative, Spark44Nicola Spence, producer, Spark44Hannah Sawford, senior account director, Spark44Josh Appignanesi, director, Indy8Sophie Murphy, producer, Indy8Martin MacDonald, editor, Indy8Jon Dobson, post production, WashRory Hunter, sound producer, FonicChris Swaine, sound designer, FonicNick Southwell, final mix, Spark44