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魔法雪球
案例简介：背景 本田支持儿童脑肿瘤基金会超过30年。今年，除了捐赠之外，本田还希望为在圣诞节期间被困在医院的孩子们提供一种特殊的体验。由于这些孩子被困在医院接受治疗，他们不能像其他孩子一样出去体验圣诞节假期。简短和目标很简单: 创造一种在假期期间为孩子们提供快乐的体验，这对医院的孩子来说是一个特别紧张的时期。 描述创造性的想法 神奇的雪球体验使用VR将医院里的孩子运送到冬季仙境。首先，孩子们被带到一个房间里，房间里有一个收缩机和一个神奇的雪球。然后，他们被问到是否要缩小并进入雪球。然后他们不得不戴上收缩机头盔-VR护目镜，看起来像一个有趣的头盔。然后他们看到了一个动画，显示它们被运送到雪球内。在雪球内部，它们可以与各种元素进行交互。他们必须指挥管弦乐队，下雪，观看烟花表演，并创造一个雪人。体验结束后，他们摘下头盔，发现了一个惊喜: 他们在雪球内制作的确切雪人的真实版本正在等待他们作为礼物。 描述策略 目标受众是假期期间被困在医院接受癌症治疗的孩子。我们与小儿脑肿瘤基金会和CHOC儿童医院密切合作，为医院的孩子提供了适合的体验。假期期间被困在医院的孩子很难，所以我们想创造一些东西，把他们送到神奇的地方。一个他们可以体验假期魔力的地方，他们通常无法在医院体验到。我们想创造一些能给孩子们带来快乐的东西，让他们忘记自己在医院里，这样他们就可以回到小时候。VR是这个想法的完美平台，因为它允许我们将生病的孩子运送到一个神奇的地方，而无需离开医院。 描述执行 整个12月，CHOC儿童医院的孩子们都可以使用Magic Snow Globe体验。在这段时间里，所有在医院的孩子都有机会使用这种体验。在更多的技术方面，因为我们知道在医院的哪个房间举行的体验，我们量身定制的VR体验。我们煞费苦心地在虚拟现实中重现了真实的房间和真实的收缩机，所以当孩子们在VR雪球里面抬头时，他们可以看到收缩机塔和医院房间的天花板。这让它感觉更像是他们实际上被缩小了，在真正的雪球里面。在VR雪球体验中，孩子们创造了一个雪人。他们可以选择六种不同的雪人。所以我们有一大堆礼物，里面有不同的雪人，当我们看到孩子做了哪个雪人时，我们迅速抓起合适的礼物放在桌子上，这样当他们退出体验时，孩子会感到惊讶。 列出结果 这种经历对假期期间被困在医院的孩子的生活的影响很难用统计数据来衡量。从孩子们脸上的笑容来看，从他们的父母看着他们的孩子体验快乐的脸上来看，我们相信我们得到了我们可能得到的最好的结果。假期期间被困在医院的孩子们梦想着像正常的孩子一样出去玩。本田创造的这种体验以一种独特的方式使用虚拟现实将孩子运送到医院外 (实际上没有离开医院)，并进入雪球内的冬季仙境。整个体验强化了本田的标语 “梦想的力量”，并增加了品牌亲和力，因为体验在医院触及的所有生活。
魔法雪球
案例简介：Background Honda has supported the Pediatric Brain Tumor Foundation for over 30 years. This year, on top of a donation, Honda wanted to provide a special experience specifically for kids who are stuck in the hospital over the Christmas holidays. Since these kids are stuck in the hospital getting treatment, they don’t get to go outside and experience the Christmas holidays like other kids. The brief and objective were simple: create an experience that provides joy to the kids during the holidays which is an especially stressful time for kids in the hospital. Describe the creative idea The Magic Snow Globe experience used VR to transport kids in the hospital to a winter wonderland. First, the kids were brought into a room with a shrinking machine and a magic snow globe. Then they were asked if they wanted to shrink down and go inside the snow globe. Then they had to put on the shrinking machine helmet – VR goggles designed to look like a fun helmet. Then they saw an animation that showed them being transported inside the snow globe. Inside the snow globe they could interact with all sorts of elements. They got to conduct an orchestra, make it snow, watch a fireworks display, and create a snow man. After the experience, they took off the helmet and found a surprise: a real version of the exact snow man they made inside the snow globe was waiting for them as a gift. Describe the strategy The target audience was kids stuck in the hospital during the holidays undergoing cancer treatment. We worked closely with the Pediatric Brain Tumor Foundation and CHOC Children’s Hospital to make an experience that would be appropriate for kids in the hospital. It’s hard for kids who are stuck in the hospital during the holidays, so we wanted to create something that transported them somewhere magical. A place where they could experience the magic of the holiday season, which they wouldn’t normally be able to experience at the hospital. We wanted to create something that would bring the kids joy and make them forget that they were in the hospital, so they could get back to just being a kid again. VR was the perfect platform for this idea because it allowed us to transport sick kids to a magical place without actually having to leave the hospital. Describe the execution The Magic Snow Globe experience was available to children at the CHOC Children’s Hospital for the entire month of December. During this time, all the kids who were at the hospital got a chance to use the experience. On a more technical side, since we knew what room in the hospital the experience would be held, we tailored the VR experience to that. We painstakingly recreated the real room and real shrinking machine in virtual reality so when the kids were inside the VR snow globe and looked up they could see the shrinking machine towers and the hospital room ceiling. This made it feel even more like they were actually shrunk down and inside the real snow globe. Inside the VR snow globe experience, the kids got to create a snowman. They could choose between six different kinds of snowmen. So we had a whole bunch of presents with the different snowmen in it, and when we saw which snowman the kid made, we quickly grabbed the right present and placed it on the table so that the kid would be surprised when they exited the experience. List the results The impact the experience had on the lives of kids stuck in the hospital over the holidays is hard to measure with stats. Judging by the smiles on the kids’ faces, and on the faces of their parents watching their children experience joy, we believe we got the best results that we possibly could. Kids who are stuck in the hospital during the holidays dream of getting outside to play like normal kids. This experience created by Honda used virtual reality in a unique way to transport kids outside the hospital (without actually leaving the hospital) and into a winter wonderland inside a snow globe. The whole experience reinforced Honda’s tagline ‘The Power of Dreams’ and increased brand affinity because of all the lives the experience touched at the hospital.
Magic Snow Globe
案例简介：背景 本田支持儿童脑肿瘤基金会超过30年。今年，除了捐赠之外，本田还希望为在圣诞节期间被困在医院的孩子们提供一种特殊的体验。由于这些孩子被困在医院接受治疗，他们不能像其他孩子一样出去体验圣诞节假期。简短和目标很简单: 创造一种在假期期间为孩子们提供快乐的体验，这对医院的孩子来说是一个特别紧张的时期。 描述创造性的想法 神奇的雪球体验使用VR将医院里的孩子运送到冬季仙境。首先，孩子们被带到一个房间里，房间里有一个收缩机和一个神奇的雪球。然后，他们被问到是否要缩小并进入雪球。然后他们不得不戴上收缩机头盔-VR护目镜，看起来像一个有趣的头盔。然后他们看到了一个动画，显示它们被运送到雪球内。在雪球内部，它们可以与各种元素进行交互。他们必须指挥管弦乐队，下雪，观看烟花表演，并创造一个雪人。体验结束后，他们摘下头盔，发现了一个惊喜: 他们在雪球内制作的确切雪人的真实版本正在等待他们作为礼物。 描述策略 目标受众是假期期间被困在医院接受癌症治疗的孩子。我们与小儿脑肿瘤基金会和CHOC儿童医院密切合作，为医院的孩子提供了适合的体验。假期期间被困在医院的孩子很难，所以我们想创造一些东西，把他们送到神奇的地方。一个他们可以体验假期魔力的地方，他们通常无法在医院体验到。我们想创造一些能给孩子们带来快乐的东西，让他们忘记自己在医院里，这样他们就可以回到小时候。VR是这个想法的完美平台，因为它允许我们将生病的孩子运送到一个神奇的地方，而无需离开医院。 描述执行 整个12月，CHOC儿童医院的孩子们都可以使用Magic Snow Globe体验。在这段时间里，所有在医院的孩子都有机会使用这种体验。在更多的技术方面，因为我们知道在医院的哪个房间举行的体验，我们量身定制的VR体验。我们煞费苦心地在虚拟现实中重现了真实的房间和真实的收缩机，所以当孩子们在VR雪球里面抬头时，他们可以看到收缩机塔和医院房间的天花板。这让它感觉更像是他们实际上被缩小了，在真正的雪球里面。在VR雪球体验中，孩子们创造了一个雪人。他们可以选择六种不同的雪人。所以我们有一大堆礼物，里面有不同的雪人，当我们看到孩子做了哪个雪人时，我们迅速抓起合适的礼物放在桌子上，这样当他们退出体验时，孩子会感到惊讶。 列出结果 这种经历对假期期间被困在医院的孩子的生活的影响很难用统计数据来衡量。从孩子们脸上的笑容来看，从他们的父母看着他们的孩子体验快乐的脸上来看，我们相信我们得到了我们可能得到的最好的结果。假期期间被困在医院的孩子们梦想着像正常的孩子一样出去玩。本田创造的这种体验以一种独特的方式使用虚拟现实将孩子运送到医院外 (实际上没有离开医院)，并进入雪球内的冬季仙境。整个体验强化了本田的标语 “梦想的力量”，并增加了品牌亲和力，因为体验在医院触及的所有生活。
Magic Snow Globe
案例简介：Background Honda has supported the Pediatric Brain Tumor Foundation for over 30 years. This year, on top of a donation, Honda wanted to provide a special experience specifically for kids who are stuck in the hospital over the Christmas holidays. Since these kids are stuck in the hospital getting treatment, they don’t get to go outside and experience the Christmas holidays like other kids. The brief and objective were simple: create an experience that provides joy to the kids during the holidays which is an especially stressful time for kids in the hospital. Describe the creative idea The Magic Snow Globe experience used VR to transport kids in the hospital to a winter wonderland. First, the kids were brought into a room with a shrinking machine and a magic snow globe. Then they were asked if they wanted to shrink down and go inside the snow globe. Then they had to put on the shrinking machine helmet – VR goggles designed to look like a fun helmet. Then they saw an animation that showed them being transported inside the snow globe. Inside the snow globe they could interact with all sorts of elements. They got to conduct an orchestra, make it snow, watch a fireworks display, and create a snow man. After the experience, they took off the helmet and found a surprise: a real version of the exact snow man they made inside the snow globe was waiting for them as a gift. Describe the strategy The target audience was kids stuck in the hospital during the holidays undergoing cancer treatment. We worked closely with the Pediatric Brain Tumor Foundation and CHOC Children’s Hospital to make an experience that would be appropriate for kids in the hospital. It’s hard for kids who are stuck in the hospital during the holidays, so we wanted to create something that transported them somewhere magical. A place where they could experience the magic of the holiday season, which they wouldn’t normally be able to experience at the hospital. We wanted to create something that would bring the kids joy and make them forget that they were in the hospital, so they could get back to just being a kid again. VR was the perfect platform for this idea because it allowed us to transport sick kids to a magical place without actually having to leave the hospital. Describe the execution The Magic Snow Globe experience was available to children at the CHOC Children’s Hospital for the entire month of December. During this time, all the kids who were at the hospital got a chance to use the experience. On a more technical side, since we knew what room in the hospital the experience would be held, we tailored the VR experience to that. We painstakingly recreated the real room and real shrinking machine in virtual reality so when the kids were inside the VR snow globe and looked up they could see the shrinking machine towers and the hospital room ceiling. This made it feel even more like they were actually shrunk down and inside the real snow globe. Inside the VR snow globe experience, the kids got to create a snowman. They could choose between six different kinds of snowmen. So we had a whole bunch of presents with the different snowmen in it, and when we saw which snowman the kid made, we quickly grabbed the right present and placed it on the table so that the kid would be surprised when they exited the experience. List the results The impact the experience had on the lives of kids stuck in the hospital over the holidays is hard to measure with stats. Judging by the smiles on the kids’ faces, and on the faces of their parents watching their children experience joy, we believe we got the best results that we possibly could. Kids who are stuck in the hospital during the holidays dream of getting outside to play like normal kids. This experience created by Honda used virtual reality in a unique way to transport kids outside the hospital (without actually leaving the hospital) and into a winter wonderland inside a snow globe. The whole experience reinforced Honda’s tagline ‘The Power of Dreams’ and increased brand affinity because of all the lives the experience touched at the hospital.
魔法雪球
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Magic Snow Globe
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