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庇护所宠物项目
案例简介：当避难所和救援组织的宠物接管社交媒体实验室试图收养他们的朋友时，会发生什么？这是庇护所宠物项目新的社会爪子运动的前提。该运动鼓励收养宠物，让被收养的宠物在社交媒体上发表意见，该运动于 4月30日全国收养宠物日发起。来自华盛顿特区的宠物 c. 总部位于美国的人道救援联盟和失落的狗和猫救援基金会是社交媒体天才，他们试图激励观众收养他们正在避难所等待的令人惊叹的狗和猫朋友, 部署创意模因、视频、 gif 和社交媒体帖子来分享他们的信息。作为活动的一部分，这些狗和猫在一个定制的工作室里玩玩具。他们与之互动的每个玩具都通过编写标题、设置背景以及以有趣的方式选择表情符号和标签来构建社交图形。
庇护所宠物项目
案例简介：What happens when pets from shelters and rescue groups take over a social media lab to try to get their friends adopted? That’s the premise of the new Social Paws campaign from The Shelter Pet Project. The campaign, which encourages shelter pet adoption by giving adopted pets a voice on social media, was launched on National Adopt a Shelter Pet Day, April 30. The pets, from Washington D.C.-based Humane Rescue Alliance and Lost Dog and Cat Rescue Foundation, turn out to be social media geniuses in their attempts to inspire viewers to adopt their amazing dog and cat friends currently waiting in shelters, deploying creative memes, videos, GIFs and social media posts to share their message. As part of the campaign, these dogs and cats play with toys in a custom-built studio. Every toy they interact with builds social graphics by writing the headlines, setting the backgrounds and selecting the emojis and hashtags in a playful fashion.
The Shelter Pet Project
案例简介：当避难所和救援组织的宠物接管社交媒体实验室试图收养他们的朋友时，会发生什么？这是庇护所宠物项目新的社会爪子运动的前提。该运动鼓励收养宠物，让被收养的宠物在社交媒体上发表意见，该运动于 4月30日全国收养宠物日发起。来自华盛顿特区的宠物 c. 总部位于美国的人道救援联盟和失落的狗和猫救援基金会是社交媒体天才，他们试图激励观众收养他们正在避难所等待的令人惊叹的狗和猫朋友, 部署创意模因、视频、 gif 和社交媒体帖子来分享他们的信息。作为活动的一部分，这些狗和猫在一个定制的工作室里玩玩具。他们与之互动的每个玩具都通过编写标题、设置背景以及以有趣的方式选择表情符号和标签来构建社交图形。
The Shelter Pet Project
案例简介：What happens when pets from shelters and rescue groups take over a social media lab to try to get their friends adopted? That’s the premise of the new Social Paws campaign from The Shelter Pet Project. The campaign, which encourages shelter pet adoption by giving adopted pets a voice on social media, was launched on National Adopt a Shelter Pet Day, April 30. The pets, from Washington D.C.-based Humane Rescue Alliance and Lost Dog and Cat Rescue Foundation, turn out to be social media geniuses in their attempts to inspire viewers to adopt their amazing dog and cat friends currently waiting in shelters, deploying creative memes, videos, GIFs and social media posts to share their message. As part of the campaign, these dogs and cats play with toys in a custom-built studio. Every toy they interact with builds social graphics by writing the headlines, setting the backgrounds and selecting the emojis and hashtags in a playful fashion.
庇护所宠物项目
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The Shelter Pet Project
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基本信息
- 广告品牌： The Humane Society of the United States
- 发布日期： 2017-05-07
- 行业领域： 其他
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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