Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200m thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.CreditsDublin City Council:Fionnghuala Ryan – Executive Environmental Scientific OfficerNoel Hayes – Senior Staff Officer, Media Relations and Corporate CommunicationsAngela Walsh – Media Relations and Corporate CommunicationsAine Cronin – Media Relations and Corporate CommunicationsSouth Dublin County Council:Sorcha O'Brien - Environmental Awareness OfficerFingal County Council:Edwina Dunford - Environmental Education OfficerEnvironmental Protection AgencyCarat:Ness Carson – Account DirectorJWT Folk:Monika Crowley - Creative DirectorCiaran O'Suilleabhain – CreativeVeronica Dick - CreativeMichael Cullen - Production DirectorEric Brindley – ProducerLily O'Gorman - ProducerKen McKenzie – Planning DirectorEamonn Quigley - Finished ArtistNicola Halloran - Social ManagerSimon Killeen - Account ManagementAdam Lawlor - Account ExecutiveMax Carpio - DirectorBurschi Wojnar – Director of PhotographyJohn Talbot Panic Post Production - EditorPaul Rowland – Sound mixKarl Bowe – ‘Dick’