Performance sportswear brand Skins and BBD Perfect Storm have launched anew campaign to reform football club ownership and management.Fans Not Numbers intends to mobilise people from the world of football – whethersupporters, owners or professionals within the game – and lobby the government to put in place the legislative powers required for the FA to implement better governance around club ownership and management. This follows high-profile instances of football club owners running their clubs in ways that can be seen as detrimental to the long-term future of the club, its supporters, their communities and – ultimately – football.The campaign, developed in partnership with Supporter’s Direct and Sporf, launched this week with the first in a series of regional roadshows encompassing some of the most affected clubs in order to highlight the issues and to start the debate. Each roadshow will have a panel of informed people from the worlds of sport, politics and business and supporters are welcome to attend these free events and to contribute to the reshaping of football’s future.These roadshows are supported by a launch film that dramatises the issue and asks fans to ‘Rise Up’, directing them to a microsite where they can automatically generate an email to their local MP in support of the initiative. The website also contains an extensive report, authored by Supporter’s Direct, outlining the issues and impact of the lack of regulation as well as comprehensive recommendations for reform.CreditsECD: Seb Hill, BBD Perfect StormArt Director: Jacob Hill-Gowing, BBD Perfect StormChief Strategy Officer: Tony Quinn, BBD Perfect StormCEO: Jason Foo, BBD Perfect StormBoard Account Director: Jamie Buchanan, BBD Perfect StormAccount Director: Daisy Proctor, BBD Perfect Storm