Perœ Country Brand|短视频|广告营销案例【ADGuider广告指南】

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国家品牌

案例简介：在秘鲁经济增长令人印象深刻的时候，需要一个新的民族品牌。FutureBrand 跨国团队通过国际投标过程选择，基于三个属性创建了一个定位: 多方面的、专业的和迷人的。遵循随后的 “每个人都有一个秘鲁” 的想法，新的标志让人想起螺旋，这是许多古代秘鲁文化中的一个象征。推出一年后，该品牌获得了超过 90% 的公众接受度，并在全国广泛存在。

国家品牌

案例简介：At a time when Peru was showing an impressive economic growth, a new national brand was needed. Selected via an international bidding process, a FutureBrand multinational team created a positioning based on three attributes: multifaceted, specialist and captivating. Following the subsequent idea of ‘There is a Peru for each one’, the new logo is reminiscent of the spiral, a symbol present in many ancient Peruvian cultures. One year after the launch, the brand has over 90 per cent of public acceptance, and is widely present in the country.