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可口可乐罗马尼亚: 可乐和餐食
案例简介：
可口可乐罗马尼亚: 可乐和餐食
案例简介：
Coca-Cola Romania: Coke & Meals
案例简介：
Coca-Cola Romania: Coke & Meals
案例简介：
可口可乐罗马尼亚: 可乐和餐食
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Coca-Cola Romania: Coke & Meals
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案例详情
A new Campaign launched this week in Romania, transforming a regional TVC into a local integrated campaign using live twitter interaction on top of the TVC - while its aired on tv. In order to localize and create conversation about family meals, Coca-Cola teamed up with ProTV, romania's leading TV Channel, to create a unique integrated experience: consumers were asked to post tweets about their family meals, and the tweets are collected live and broadcasted on top of the TVC while its aired. Every time the tv spot is aired - different tweets from the recent hours is implemented and appear within the spot, creating diverse social content on tv and ignite local conversation.
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一键搜索竞品往年广告，一眼掌握对手市场定位
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