A new Earth Month-inspired creative from the non-profit anti-smoking initiative Truth and 72andSunny Los Angeles is titled ‘Better Butts.’ In it, an animated butt with sunglasses (in underwear) asks a smaller butt what’s wrong. The ‘little butt’ says it feels small and lumpy and wants to be “big and bootiful” instead. The bigger one then says that being different is “an asset” (pun completely intended).The big butt then goes on to explain, in an original rap from the film by Antfood, that all butts are great, from big to small, round to flat, old to baby, steel buns to squishy tushies. At the end, the small butt asks if all butts are awesome, to which the earth, shaped appropriately like a round butt, says, “Hell no! Have you seen cigarette butts? These (bleeped expletives) are toxic!”The conclusion is that all butts are better than cigarette butts – which a graphic says are the most littered item in the world.CreditsClient: TruthChief Executive Officer: Robin KovalChief Marketing Officer: Eric AscheSVP, Marketing: Nicole DorrlerManaging Director, Marketing: Jasmin MaloneSocial Media Manager: Casandra MarburgerSocial Media Coordinator: Sharnelle AnthonyCopywriter: Kate StevensGraphic Designer: Matthew LiptakDirector of Public Relations: Sarah Shank72andSunny TeamCreative Director/Designer: Garrett JonesCreative Director/Writer: Nate VirnigDesigner: Ben NgWriter: Samantha MintzStrategy Director: Marc PardyConnections Strategy Director: Greg WhiteSr. Social Strategist: Renee VafaData Strategist: Fernando CoronadoJr. Strategist: Kaaya AlloteyBrand Director: Danielle GardSr. Brand Manager: Jourdan MerkowBrand Coordinator: Monica LynnPartnerships and Legal Director: Amy JacobsenPartnerships and Legal Manager: Hector OlguinPartnerships and Legal Jr. Manager: Michelle FinkExecutive Film Producer: Jim HaightFilm Producer: Isaac KarsenProductionProduction Company: PartizanDirector / Animator: James CurranProduction Manager: Leo GreenAnimators: James Pierson, Oliver Sin, Aaron LampertOriginal Music & Sound Design by Antfood