2016-2017 戛纳狮 - 综合类 - A01组 入围奖  Booking.com于1996年成立于阿姆斯特丹，当年的荷兰小型初创企业现已发展成为全球规模最大的旅游电子商务公司之一。 秉承“探索世界，我们在你身边”的使命，Booking.com投入数字技术研究，帮助用户实现顺畅无阻的旅途体验。 从公寓、度假屋、家庭经营的住宿加早餐旅馆，到五星级豪华度假酒店、树屋和冰屋，Booking.com一直致力于为旅行者提供遍及世界各地的精彩住宿体验。   JORDAN & CHELSEA'S BOOKING WEDDING BOOKING.COM | WIEDEN+KENNEDY | 2017Integrated - A01 Integrated Campaign Description We built a campaign around the real-life wedding of celebrity couple Jordan Peele and Chelsea Peretti. The story lines feature the couple and their celebrity friends using Booking.com during the lead-up to their destination wedding.   Relevancy Using a single real-world event, we blurred fact and fiction to serve our audience travel stories in the various places where and ways in which they consume content throughout their day.   Synopsis Booking.com leads the accommodation booking site category around the globe, but with its late entry to the market, it ranks eighth among its competitors in the US. After a few years of growth in the US, awareness stalled at 54% and consideration was on the decline. Our task was to reintroduce Booking.com to the US market and help them stand out among the category clutter, combating its stalled growth in the market.   Outcome At the conclusion of the campaign and 3.3 billion impressions, including earned impressions from top tier pop-culture and entertainment news, awareness of Booking.com increased 15% and brand consideration grew 23%.   Strategy Our target was the 25- to 39-year-old American domestic traveler. They travel less often and for shorter periods of time and, more often than not, only when there is a reason. Like a wedding. The category itself tends to miss the mark with either irrelevant travel&