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比萨
案例简介：雷诺运动 主人野营车 雷诺的野营版主车又回到了聚光灯下。 为了纪念它的回归，著名的 “钻石” 品牌发起了一场带有一些古怪视觉效果的活动。 雷诺品牌及其广告代理阳狮康赛尔 (Publicis Conseil) 专注于雷诺大师野营车的驾驶体验，热衷于证明, 当乘坐雷诺大师露营汽车旅行时，你假期中最好的部分是旅行。 给我们的司机和乘客的信息是明确的: “我们永远不想停下来”。一旦我们的乘客登上主露营汽车，他们总是更喜欢继续驾驶，而不是停下来欣赏风景，拍那些非常重要的纪念品… 为了实现这一概念，雷诺和阳狮康塞尔选择了整页模糊的视觉效果。 这场运动在法国和整个欧洲的杂志上表现出来，有三个视觉效果: 圣米歇尔山、比萨斜塔和莫斯科红场。
比萨
案例简介：RENAULT CAMPAIGN Master Camping car Renault is back in the spotlight with the camping version of its Master car. To mark its return, the famous ‘diamond’ brand has launched a campaign with some quirky visuals. With the focus firmly on the pleasures experienced behind the wheel of the Renault Master Camping car, the brand and its advertising agency, Publicis Conseil, were keen to demonstrate that, when travelling in a Renault Master Camping car, the best part of your holiday is the journey. The message to our drivers and passengers is clear: ‘YOU WON’T EVER WANT TO STOP’. Once our passengers climb aboard the Master Camping car, they’ll invariably prefer to keep driving rather than stop to admire the sights and take those all-important souvenir snaps… To bring this concept to life, Renault and Publicis Conseil have opted for full-page blurred visuals. The campaign make its presence felt in magazines in France and throughout Europe, with a trio of visuals: Mont Saint-Michel, the Leaning Tower of Pisa, and Moscow’s Red Square.
Pisa
案例简介：雷诺运动 主人野营车 雷诺的野营版主车又回到了聚光灯下。 为了纪念它的回归，著名的 “钻石” 品牌发起了一场带有一些古怪视觉效果的活动。 雷诺品牌及其广告代理阳狮康赛尔 (Publicis Conseil) 专注于雷诺大师野营车的驾驶体验，热衷于证明, 当乘坐雷诺大师露营汽车旅行时，你假期中最好的部分是旅行。 给我们的司机和乘客的信息是明确的: “我们永远不想停下来”。一旦我们的乘客登上主露营汽车，他们总是更喜欢继续驾驶，而不是停下来欣赏风景，拍那些非常重要的纪念品… 为了实现这一概念，雷诺和阳狮康塞尔选择了整页模糊的视觉效果。 这场运动在法国和整个欧洲的杂志上表现出来，有三个视觉效果: 圣米歇尔山、比萨斜塔和莫斯科红场。
Pisa
案例简介：RENAULT CAMPAIGN Master Camping car Renault is back in the spotlight with the camping version of its Master car. To mark its return, the famous ‘diamond’ brand has launched a campaign with some quirky visuals. With the focus firmly on the pleasures experienced behind the wheel of the Renault Master Camping car, the brand and its advertising agency, Publicis Conseil, were keen to demonstrate that, when travelling in a Renault Master Camping car, the best part of your holiday is the journey. The message to our drivers and passengers is clear: ‘YOU WON’T EVER WANT TO STOP’. Once our passengers climb aboard the Master Camping car, they’ll invariably prefer to keep driving rather than stop to admire the sights and take those all-important souvenir snaps… To bring this concept to life, Renault and Publicis Conseil have opted for full-page blurred visuals. The campaign make its presence felt in magazines in France and throughout Europe, with a trio of visuals: Mont Saint-Michel, the Leaning Tower of Pisa, and Moscow’s Red Square.
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