Raid® "Roach Restaurants"|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

突袭®"蟑螂餐厅"

案例简介：条目摘要生活在 “挣扎的城市核心” 的蟑螂患者，定义为家庭年收入低于 40,000 美元/年的人 (尽管低于 20,000 美元的指数很高) 通常生活在 5 人以上的家庭。心态: 不管他们的家有多干净，他们经常会因为他们的环境和他们能负担得起的东西而继承蟑螂。作为妓女，他们不情愿地接受了使用蟑螂诱饵的命运，但是突袭®通过找到一种有趣和创造性的方式来引起人们对突袭的关注，消除了这种现实®的功效。

突袭®"蟑螂餐厅"

案例简介：Entry Summary Roach sufferers who live in ‘struggling urban cores,’ defined as those with a household income of under $40,000/year (though there’s a high index of under $20,000) and typically living in 5+ people households. Mindset: No matter how clean their home is, they often inherit roaches as a result of their environment and what they can afford. As strugglers, they’ve reluctantly accepted their fate of using roach baits, but Raid® de-stigmatized this reality by finding a fun and creative way to call attention to Raid®’s efficacy.