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安全袋
案例简介：结果 安全袋是一个高度可扩展、高度针对性的想法，目标很简单: 让购物者享受更安全的水果和蔬菜。安全袋已经立即成功 -- 安全地清除农药残留，让水果和蔬菜就像大自然想要的那样。并将乐购定位为努力提高购物者生活质量的品牌。安全袋目前正在中国旗舰乐购超市进行测试，这一举措提高了人们对食品安全的认识，并推动了对安全袋的对话和需求。-FDA 批准 (注册号: 19389685830)-正在申请专利 (专利申请号: 17103845.2)-在测试阶段, 十分之九的人选择使用安全袋 -- 中国的 Beta 测试结果将于 2017年8月完成 -- 2018 的全球推广计划 执行 每个安全袋都采用纳米光催化剂技术的安全内涂层。安全袋吸收自然光，触发袋内涂层。这种方法可以分解水果和蔬菜中的有毒残留物 -- 分解有毒元素并将它们自然分散到空气中。安全袋可重复使用，工作方式简单: 1.你只要拿一个安全袋子。将水果或蔬菜放入袋子 3。暴露在自然 (室内或室外) 光线下 3 小时 4。移除、冲洗和 enjoy安全袋目前正在测试中，实际产品正在中国的旗舰乐购超市进行测试。Beta 测试结果将于 2017年8月完成。 2018 年全球推广计划安全袋背后的技术已获得美国食品和药物管理局批准 (注册号: 19389685830)。安全袋本身的发明正在申请专利 (专利申请号: 17103845.2) 活动描述 安全袋是去除有害农药残留的水果和蔬菜袋。它们看起来和感觉就像普通的水果和蔬菜袋。然而，每个安全袋都配有安全的纳米光催化剂技术内部涂层。安全袋吸收自然光，触发袋内涂层。这种方法可以分解水果和蔬菜中的有毒残留物 -- 分解有毒元素并将其自然分散到空气中。因此，超市消费者可以享受更安全的水果和蔬菜。 实施 我们转向科学，发现了光催化 -- 利用光的力量分解化合物。光催化 (用二氧化钛) 被证明可以破坏病毒、细菌和有毒化学物质，甚至包括杀虫剂。因此，我们与香港领先的光催化剂实验室 * 合作，在我们的水果和蔬菜袋中制备了一种安全的纳米光催化剂内涂层技术。这以前从未做过。*医用级光催化剂实验室 概要 背景中国对食品安全的信任度创下历史新低。从爆炸的西瓜和回收的地沟油到有毒的婴儿配方奶粉，这个国家面临着一个又一个的食品安全丑闻。绿色和平组织 (Greenpeace China) 最近的一项研究显示，在超市销售的水果和蔬菜中，多达 90% 被至少一种有害农药污染。农药残留使人们面临脑损伤、神经问题甚至癌症的风险。因此，世界领先的超市乐购认为有必要有所作为。
安全袋
案例简介：Outcome Safety Bags are a highly-scalable, highly-targeted idea with a simple objective: to allow shoppers to enjoy safer fruits and veggies. Safety Bags have been an immediate success—safely removing pesticide residues to leave fruit and veggies just as nature intended. And positioning Tesco as a brand striving to enhance the quality of life for its shoppers. Safety Bags are currently in beta with testing at flagship Tesco supermarkets in China.This initiative has increased awareness about food safety and fuelled both conversation and demand for Safety Bags. - FDA Approved (Registration Number: 19389685830)- Patent-Pending (Patent Application Number: 17103845.2)- During the test phase, 9 out of 10 people chose to use Safety Bags- Beta test results in China to be completed in Aug 2017- Global rollout plans for 2018 Execution Every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology. Safety Bags absorb natural light to trigger the bag's inner coating. This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.Safety bags are reusable and the way they work is simple:1. You simply grab a Safety Bag2. Place fruit or veggies into the bag3. Expose to natural (indoor or outdoor) light for 3 hours4. Remove, rinse and enjoySafety Bags are currently in beta with the actual product being tested at flagship Tesco supermarkets in China. Beta test results to be completed in Aug 2017.Global rollout plans for 2018.The technology behind Safety Bags is FDA Approved (Registration Number: 19389685830).The invention of Safety Bags themselves are Patent-Pending (Patent Application Number: 17103845.2) CampaignDescription Safety Bags are fruit and veggie bags that remove harmful pesticide residues.They look and feel just like normal fruit and veggie bags. However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology. Safety Bags absorb natural light to trigger the bag's inner coating. This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.Thus, enabling supermarket consumers to enjoy safer fruits and vegetables. Implementation We turned to science and found photocatalysis—the breaking down of compounds using the power of light. Photocatalysis (with TiO2) is proven to destroy viruses, bacteria and toxic chemicals, including even pesticides.So working with Hong Kong’s leading photocatalyst laboratory*, we formulated a safe, inner-coating of Nano Photocatalyst technology into our fruit and veggie bags. This had never been done before. * Medical Grade Photocatalyst Laboratory Synopsis BACKGROUNDChina’s trust in food safety has hit an all-time low. From exploding watermelons and recycled gutter oil to toxic baby formulas, the country has faced one food safety scandal after another. And now this…INSIGHTA recent study by Greenpeace China shows that up to 90% of all fruits and vegetables sold in supermarkets are contaminated with at least one harmful pesticide.Pesticide residues put people at risk of brain damage, neurological problems and even cancer. So Tesco, the world’s leading supermarket, saw a need to make a difference.
Safety Bags
案例简介：结果 安全袋是一个高度可扩展、高度针对性的想法，目标很简单: 让购物者享受更安全的水果和蔬菜。安全袋已经立即成功 -- 安全地清除农药残留，让水果和蔬菜就像大自然想要的那样。并将乐购定位为努力提高购物者生活质量的品牌。安全袋目前正在中国旗舰乐购超市进行测试，这一举措提高了人们对食品安全的认识，并推动了对安全袋的对话和需求。-FDA 批准 (注册号: 19389685830)-正在申请专利 (专利申请号: 17103845.2)-在测试阶段, 十分之九的人选择使用安全袋 -- 中国的 Beta 测试结果将于 2017年8月完成 -- 2018 的全球推广计划 执行 每个安全袋都采用纳米光催化剂技术的安全内涂层。安全袋吸收自然光，触发袋内涂层。这种方法可以分解水果和蔬菜中的有毒残留物 -- 分解有毒元素并将它们自然分散到空气中。安全袋可重复使用，工作方式简单: 1.你只要拿一个安全袋子。将水果或蔬菜放入袋子 3。暴露在自然 (室内或室外) 光线下 3 小时 4。移除、冲洗和 enjoy安全袋目前正在测试中，实际产品正在中国的旗舰乐购超市进行测试。Beta 测试结果将于 2017年8月完成。 2018 年全球推广计划安全袋背后的技术已获得美国食品和药物管理局批准 (注册号: 19389685830)。安全袋本身的发明正在申请专利 (专利申请号: 17103845.2) 活动描述 安全袋是去除有害农药残留的水果和蔬菜袋。它们看起来和感觉就像普通的水果和蔬菜袋。然而，每个安全袋都配有安全的纳米光催化剂技术内部涂层。安全袋吸收自然光，触发袋内涂层。这种方法可以分解水果和蔬菜中的有毒残留物 -- 分解有毒元素并将其自然分散到空气中。因此，超市消费者可以享受更安全的水果和蔬菜。 实施 我们转向科学，发现了光催化 -- 利用光的力量分解化合物。光催化 (用二氧化钛) 被证明可以破坏病毒、细菌和有毒化学物质，甚至包括杀虫剂。因此，我们与香港领先的光催化剂实验室 * 合作，在我们的水果和蔬菜袋中制备了一种安全的纳米光催化剂内涂层技术。这以前从未做过。*医用级光催化剂实验室 概要 背景中国对食品安全的信任度创下历史新低。从爆炸的西瓜和回收的地沟油到有毒的婴儿配方奶粉，这个国家面临着一个又一个的食品安全丑闻。绿色和平组织 (Greenpeace China) 最近的一项研究显示，在超市销售的水果和蔬菜中，多达 90% 被至少一种有害农药污染。农药残留使人们面临脑损伤、神经问题甚至癌症的风险。因此，世界领先的超市乐购认为有必要有所作为。
Safety Bags
案例简介：Outcome Safety Bags are a highly-scalable, highly-targeted idea with a simple objective: to allow shoppers to enjoy safer fruits and veggies. Safety Bags have been an immediate success—safely removing pesticide residues to leave fruit and veggies just as nature intended. And positioning Tesco as a brand striving to enhance the quality of life for its shoppers. Safety Bags are currently in beta with testing at flagship Tesco supermarkets in China.This initiative has increased awareness about food safety and fuelled both conversation and demand for Safety Bags. - FDA Approved (Registration Number: 19389685830)- Patent-Pending (Patent Application Number: 17103845.2)- During the test phase, 9 out of 10 people chose to use Safety Bags- Beta test results in China to be completed in Aug 2017- Global rollout plans for 2018 Execution Every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology. Safety Bags absorb natural light to trigger the bag's inner coating. This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.Safety bags are reusable and the way they work is simple:1. You simply grab a Safety Bag2. Place fruit or veggies into the bag3. Expose to natural (indoor or outdoor) light for 3 hours4. Remove, rinse and enjoySafety Bags are currently in beta with the actual product being tested at flagship Tesco supermarkets in China. Beta test results to be completed in Aug 2017.Global rollout plans for 2018.The technology behind Safety Bags is FDA Approved (Registration Number: 19389685830).The invention of Safety Bags themselves are Patent-Pending (Patent Application Number: 17103845.2) CampaignDescription Safety Bags are fruit and veggie bags that remove harmful pesticide residues.They look and feel just like normal fruit and veggie bags. However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology. Safety Bags absorb natural light to trigger the bag's inner coating. This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.Thus, enabling supermarket consumers to enjoy safer fruits and vegetables. Implementation We turned to science and found photocatalysis—the breaking down of compounds using the power of light. Photocatalysis (with TiO2) is proven to destroy viruses, bacteria and toxic chemicals, including even pesticides.So working with Hong Kong’s leading photocatalyst laboratory*, we formulated a safe, inner-coating of Nano Photocatalyst technology into our fruit and veggie bags. This had never been done before. * Medical Grade Photocatalyst Laboratory Synopsis BACKGROUNDChina’s trust in food safety has hit an all-time low. From exploding watermelons and recycled gutter oil to toxic baby formulas, the country has faced one food safety scandal after another. And now this…INSIGHTA recent study by Greenpeace China shows that up to 90% of all fruits and vegetables sold in supermarkets are contaminated with at least one harmful pesticide.Pesticide residues put people at risk of brain damage, neurological problems and even cancer. So Tesco, the world’s leading supermarket, saw a need to make a difference.
安全袋
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