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没有是美丽的
案例简介：Pure Leaf是一个优质的冰茶品牌，它认为制作卓越的冰茶没有捷径，它推出了有史以来第一次以目的为导向的活动: “不就是美丽。” 该活动源自并庆祝Pure Leaf在酿造冰茶时拥抱 “不” 一词的方式。该品牌对人造香料说不，对茶粉和浓缩液说不，对任何不能使纯叶味道更好的东西都说不。“不就是美丽” 旨在激励人们对茶和生活中无关紧要的事情说 “不”，这样他们就可以对更多的事情说 “是”。
没有是美丽的
案例简介：Pure Leaf, the premium iced tea brand that believes there is no shortcut to making exceptional iced tea, unveils its first-ever purpose-driven campaign: “No Is Beautiful.” The campaign is derived from and celebrates the way Pure Leaf embraces the word ‘no’ when brewing iced tea. The brand says no to artificial flavors, no to tea powders and concentrate, and no to anything that doesn’t make Pure Leaf taste better. “No Is Beautiful” aims to inspire people to say “no” to the things that do not matter in tea and in life, so they can say “yes” to more of the things that do.
No is Beautiful
案例简介：Pure Leaf是一个优质的冰茶品牌，它认为制作卓越的冰茶没有捷径，它推出了有史以来第一次以目的为导向的活动: “不就是美丽。” 该活动源自并庆祝Pure Leaf在酿造冰茶时拥抱 “不” 一词的方式。该品牌对人造香料说不，对茶粉和浓缩液说不，对任何不能使纯叶味道更好的东西都说不。“不就是美丽” 旨在激励人们对茶和生活中无关紧要的事情说 “不”，这样他们就可以对更多的事情说 “是”。
No is Beautiful
案例简介：Pure Leaf, the premium iced tea brand that believes there is no shortcut to making exceptional iced tea, unveils its first-ever purpose-driven campaign: “No Is Beautiful.” The campaign is derived from and celebrates the way Pure Leaf embraces the word ‘no’ when brewing iced tea. The brand says no to artificial flavors, no to tea powders and concentrate, and no to anything that doesn’t make Pure Leaf taste better. “No Is Beautiful” aims to inspire people to say “no” to the things that do not matter in tea and in life, so they can say “yes” to more of the things that do.
没有是美丽的
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No is Beautiful
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