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McDonald's麦当劳快餐 《Big Mac Can April 2018》
案例简介:
McDonald's麦当劳快餐 《Big Mac Can April 2018》
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McDonald's麦当劳快餐 《Big Mac Can April 2018》
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世界上最值得纪念的汉堡巨无霸,麦当劳为其爱好者们定制的巨无霸罐来庆典巨无霸诞生的五十周年!Description In 2018 one of the world’s greatest classics celebrates its 50th anniversary: the Big Mac. The only sandwich that’s present in all of McDonald’s restaurants around the world, Big Mac continues to conquer different generations and has made thus far without changing any of its ingredients. Since this cultural heritage deserves a historical celebration, Coca-Cola, another icon that is a perfect combination to the Big Mac, joins the brand for an unprecedented action developed by the ad agency DPZ&T: the Big Mac can, a limited edition Coca-Cola can with a design that alludes to the sandwich’s original recipe: two hamburgers, lettuce, cheese, special sauce, onions and pickles on a sesame seed bun. Design advertisement created by DPZ&T, Brazil for McDonald's, within the category: Food.CreditsAdvertising Agency: DPZ&T, Brazil General Creative Direction: Rafael Urenha Executive Creative Direction: Carlos Schleder, Sergio Mugnaini Executive Creative Direction / Coca-Cola: Rapha Abreu Creative Directors: Daniel Motta, Rodrigo Vezzá Creative Team: Fred Sekkel, Gabriel Abrucio, Kiko Ferreira, Rafael Avila, Yuri Saboya, Pedro Silva, André Leigo, André Araki Client Services: Eduardo Brunoro, Martin Barrios, Mariana Magalh?es Approval Client (McDonald's): Dan Gertsacov, Elizabeth Porth, Guilherme Coe, Roberto Gnypek Client Approval / Coca-Cola: Elvia Torres, Isabela Mondaini Planning: Fernando Diniz, Amanda Agostini, Chris Toledo, Krizia Gatica Media: Paulo Ilha, Rodrigo Tamer, édera Bonato, Bruno Sabor, Julia Duarte Projects: Marcos Yamamura, Luiz Felipe Rodriguez Content: Adriana Blanco Radio / TV Production: Ducha Lopes, Karen Nakamura Production House / Post Film Coordinator / Post-production: Trust Filmes Direction: Luis Zutin Production Team / Production House: Victor Brand?o, Larissa Fernandes, Simone Oliveri Executive Producer: Deocleciano Junior Production Director: Alex Leonardo, Maurício Olivieri, Deocleciano Júnior Client Services / Production House: Deocleciano Júnior DOP / Production House: Eric Ruiz Editing: André Germaniani, Leandro Torres, Eric Ruiz Finalizing: André Germaniani Sound Production House: Lucha Libre Audio Soundtrack / Production: Paulo Corcione, Equipe Lucha Client Services: Thais Urenha Graphic Production: Marcos Moura, Durval Brum Can Production: indice.in Packaging Production: P+E
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