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许个愿
案例简介：这是我们为 SABON 发起的一场运动，SABON 是一家在以色列成立的豪华机构和巴斯香水连锁店, 在世界各地拥有 90 家分支机构，包括纽约、东京、阿姆斯特丹、罗马和特拉维夫。 我们的目标是传达 SABON 的核心价值观之一 -- 国际化。 在每个 SABON 商店都有一口漂亮的井。 基于人们喜欢许愿的洞察力，我们决定利用这些井来实现不仅仅是他们的装饰功能。 我们决定增加一个神奇的维度，把它们变成许愿井。 我们创建了一个迷你网站，在这个网站上，来自世界各地的人们几乎可以把一枚硬币扔进许愿井并许愿。 每天一个礼品篮被随机授予一个幸运的祝福者。 大奖是罗马著名的特雷维喷泉之旅 幸运的获胜者将有机会将一枚真正的硬币扔进水中。 链接到网站: http://www.yri.co.il/sabon/
许个愿
案例简介：Here is a campaign we created for SABON, a Luxury Body and Bath Fragrance chain founded in Israel, with 90 branches all over the world including NY, Tokyo, Amsterdam, Rome and Tel Aviv. Our goal was to communicate one of SABON's core values – Internationality. In every SABON store there is a beautiful well. Working off the insight that people love to make wishes we decided to leverage these wells for more than their decorative feature. We decided to add a magical dimension and turn them into wishing wells. We created a minisite in which people from all over the world could virtually throw a coin into the wishing wells and make a wish. Every day a gift basket was randomly awarded to one lucky wisher. The grand prize was a trip to the famous Trevi Fountain in Rome where the lucky winner would get the chance to throw a real coin into its waters. Link to the site: http://www.yri.co.il/sabon/
Make a Wish
案例简介：这是我们为 SABON 发起的一场运动，SABON 是一家在以色列成立的豪华机构和巴斯香水连锁店, 在世界各地拥有 90 家分支机构，包括纽约、东京、阿姆斯特丹、罗马和特拉维夫。 我们的目标是传达 SABON 的核心价值观之一 -- 国际化。 在每个 SABON 商店都有一口漂亮的井。 基于人们喜欢许愿的洞察力，我们决定利用这些井来实现不仅仅是他们的装饰功能。 我们决定增加一个神奇的维度，把它们变成许愿井。 我们创建了一个迷你网站，在这个网站上，来自世界各地的人们几乎可以把一枚硬币扔进许愿井并许愿。 每天一个礼品篮被随机授予一个幸运的祝福者。 大奖是罗马著名的特雷维喷泉之旅 幸运的获胜者将有机会将一枚真正的硬币扔进水中。 链接到网站: http://www.yri.co.il/sabon/
Make a Wish
案例简介：Here is a campaign we created for SABON, a Luxury Body and Bath Fragrance chain founded in Israel, with 90 branches all over the world including NY, Tokyo, Amsterdam, Rome and Tel Aviv. Our goal was to communicate one of SABON's core values – Internationality. In every SABON store there is a beautiful well. Working off the insight that people love to make wishes we decided to leverage these wells for more than their decorative feature. We decided to add a magical dimension and turn them into wishing wells. We created a minisite in which people from all over the world could virtually throw a coin into the wishing wells and make a wish. Every day a gift basket was randomly awarded to one lucky wisher. The grand prize was a trip to the famous Trevi Fountain in Rome where the lucky winner would get the chance to throw a real coin into its waters. Link to the site: http://www.yri.co.il/sabon/
许个愿
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Make a Wish
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