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“你不在乎吗？!”。
案例简介：BBDO 莫斯科发起了一场新的社会运动，致力于吸烟的危险，作为 “你不在乎吗？!” 项目的一部分。这项运动的主要目标是回顾烟草爱好者正在面临的不可避免的健康问题。心肌梗塞、阳痿和肺癌只是疾病列表的一部分，每个吸烟者都会因为成瘾而面临这些问题。 BBDO Moscow 团队为一系列简洁设计的海报想出了一个创意: 所有海报都包含打印在搜索框中的糟糕诊断，看起来像香烟。此外，每张印刷品都包含通往四方在线页面的 QR 码，用户可以在莫斯科最近的 10 个 “禁止吸烟” 地点办理登机手续。此登记入住表示打算不吸烟，然后用户可以与朋友和同事分享他的决定。 “我们想向人们展示，最好足够强壮，现在就戒烟，而不是以后发现危及生命的疾病。今天在俄罗斯，我们可以看到烟草斗争取得了明确的进展。就在今年夏天，在许多国家活跃的新的反吸烟法在俄罗斯生效。我们相信: 我们的社会正在一步一步地改变。我们希望通过社交广告来支持这一趋势 ”。 * 根据俄罗斯卫生部的数据，我国有 4400万人患有尼古丁成瘾。吸烟每年杀死 400,000 俄罗斯人。烟草使用是严重疾病的主要原因之一。根据世界卫生组织的统计数据，63% 的死亡是由非传染性疾病造成的。
“你不在乎吗？!”。
案例简介：BBDO Moscow launched a new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction.BBDO Moscow team came up with a creative idea for series of posters with laconic design: all posters contain awful diagnoses printed in search box, that looks like a cigarette. Also each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. "We want to show people that it's better to be strong enough and give up smoking now instead of finding out life-threating illnesses later. Today in Russia we can see a definite progress in the fight against tobacco. New anti-smoking law that is active in many countries became legal in Russia just this summer. We believe: our society is changing step by step. We want to support this trend by social advertising". *According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in our country. Smoking kills 400 thousand Russians every year. Tobacco use is one of the main causes of severe diseases. In accordance with statistics from the World Health Organization, 63% of all deaths are the result of non-infectious diseases .
"Don't you care?!".
案例简介：BBDO 莫斯科发起了一场新的社会运动，致力于吸烟的危险，作为 “你不在乎吗？!” 项目的一部分。这项运动的主要目标是回顾烟草爱好者正在面临的不可避免的健康问题。心肌梗塞、阳痿和肺癌只是疾病列表的一部分，每个吸烟者都会因为成瘾而面临这些问题。 BBDO Moscow 团队为一系列简洁设计的海报想出了一个创意: 所有海报都包含打印在搜索框中的糟糕诊断，看起来像香烟。此外，每张印刷品都包含通往四方在线页面的 QR 码，用户可以在莫斯科最近的 10 个 “禁止吸烟” 地点办理登机手续。此登记入住表示打算不吸烟，然后用户可以与朋友和同事分享他的决定。 “我们想向人们展示，最好足够强壮，现在就戒烟，而不是以后发现危及生命的疾病。今天在俄罗斯，我们可以看到烟草斗争取得了明确的进展。就在今年夏天，在许多国家活跃的新的反吸烟法在俄罗斯生效。我们相信: 我们的社会正在一步一步地改变。我们希望通过社交广告来支持这一趋势 ”。 * 根据俄罗斯卫生部的数据，我国有 4400万人患有尼古丁成瘾。吸烟每年杀死 400,000 俄罗斯人。烟草使用是严重疾病的主要原因之一。根据世界卫生组织的统计数据，63% 的死亡是由非传染性疾病造成的。
"Don't you care?!".
案例简介：BBDO Moscow launched a new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction.BBDO Moscow team came up with a creative idea for series of posters with laconic design: all posters contain awful diagnoses printed in search box, that looks like a cigarette. Also each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. "We want to show people that it's better to be strong enough and give up smoking now instead of finding out life-threating illnesses later. Today in Russia we can see a definite progress in the fight against tobacco. New anti-smoking law that is active in many countries became legal in Russia just this summer. We believe: our society is changing step by step. We want to support this trend by social advertising". *According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in our country. Smoking kills 400 thousand Russians every year. Tobacco use is one of the main causes of severe diseases. In accordance with statistics from the World Health Organization, 63% of all deaths are the result of non-infectious diseases .
“你不在乎吗？!”。
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"Don't you care?!".
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基本信息
- 广告战役： #\\"Don't you care?!\\".#
- 广告品牌： "Don't you care?!".
- 发布日期： 2013-09-01
- 行业领域： 生活服务 , 滋补/保健品 , 医疗/护理 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 俄语
- 媒介平台： 网络
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