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BBC: 加入BBC Creative的《伟大的英国歌唱》
案例简介：
BBC: 加入BBC Creative的《伟大的英国歌唱》
案例简介：
BBC: Join the Great British Sing-A-Long by BBC Creative
案例简介：
BBC: Join the Great British Sing-A-Long by BBC Creative
案例简介：
BBC: 加入BBC Creative的《伟大的英国歌唱》
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BBC: Join the Great British Sing-A-Long by BBC Creative
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Attempting to boost morale as many lockdown restrictions remain in place, BBC Creative has teamed up with BBC Sounds and BBC Radio Stations to produce a new film for ‘The Great British Sing-A-Long’.The ad takes a bird’s eye view of a block of flats, where the residents in lockdown sing and dance in unison to David Bowie’s 1977 hit, ‘Heroes’.The spot ends by encouraging people to join in the BBC’s Great British Sing-A-Long every Thursday at 9am on BBC’s pop Radio stations and BBC Sounds.CreditsBBC CreativeECD: Helen RhodesHead of Planning: Mike LeanHead of Production: James WoodCreative Director: Steve Back/Lambros CharalambousCreative: Lisa Turner-WrayProducer: Michelle AbelProject Manager: Phoebe BibbingsPlanner: Leo SimonsmithDigital / Social: Sinead VaughanDesign: Lee WignallBBCHead of Marketing: Claire JulianMarketing Manager: Aimee BrewertonMarketing Executive: Natalie PaszkowskiMedia Planner: Andrea Taylor/Sam Cuthbertson
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