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从零到英雄，2
案例简介：通过这次由 XXS Amsterdam 发起的活动，Schweppes 正在寻找没有酒吧经验的人，考虑认真改变职业，成为一名专业的酒保。 被选中的候选人将在新的在线系列 “从零到英雄” 培训期间受到监控，并将得到该领域几位专家的支持。XXS 阿姆斯特丹为 Schweppes 创建了运动。竞选活动上周在阿姆斯特丹鸡尾酒周开始，招募海报遍布整个城市。海报上写着 “对于那些认为在海滩上做爱就是在海滩上做爱的人” 和 “对于那些认为血腥玛丽是恐怖电影的人”。 他们谈到完美的候选人: 从未听说过这些鸡尾酒名字的业余爱好者。 在这场运动中，Schweppes 向调酒师的工艺致敬。不是把一个专业的酒保放在聚光灯下 而是通过放大一个没有经验的人正在学习调酒工艺的密集过程。 这一观点与 Schweppes 的 “后天品味” 信念密切相关: 生活中最好的东西是后天获得的，而不是给予的。 精心挑选的 “零” 将在他的训练中被遵循，同时成为 “酒吧英雄”。他将由苔丝 · 死后 (世界上最好的女酒保) 指导。该在线系列预计将于 5 月在 Schweppes.nl 和该品牌的几个社交媒体频道上直播。
从零到英雄，2
案例简介：With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender. The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in the field. XXS Amsterdam created the campaign for Schweppes. The campaign kicked off last week during Amsterdam Cocktail Week with recruitment posters all over the city. The posters read messages like “For those who think sex on the beach is sex on the beach” and “For those who think bloody mary is a horror movie”. They address the perfect candidate: amateurs who never heard of these cocktail names. With this campaign Schweppes pays homage to the craftsmanship of bartending. Not by placing a professional bartender in the spotlights, but by zooming in on the intensive process of an inexperienced person who is learning the craft of bartending. A perspective which closely follows Schweppes ‘acquired taste’ beliefs: the best things in life are acquired, not given. The carefully selected ‘Zero’ will be followed throughout his training while becoming ‘Bar Hero’. He will be mentored by Tess Posthumus (world’s best female bartender). The online series is expected to go live in May on Schweppes.nl and the brand’s several social media channels.
From Zero to Hero, 2
案例简介：通过这次由 XXS Amsterdam 发起的活动，Schweppes 正在寻找没有酒吧经验的人，考虑认真改变职业，成为一名专业的酒保。 被选中的候选人将在新的在线系列 “从零到英雄” 培训期间受到监控，并将得到该领域几位专家的支持。XXS 阿姆斯特丹为 Schweppes 创建了运动。竞选活动上周在阿姆斯特丹鸡尾酒周开始，招募海报遍布整个城市。海报上写着 “对于那些认为在海滩上做爱就是在海滩上做爱的人” 和 “对于那些认为血腥玛丽是恐怖电影的人”。 他们谈到完美的候选人: 从未听说过这些鸡尾酒名字的业余爱好者。 在这场运动中，Schweppes 向调酒师的工艺致敬。不是把一个专业的酒保放在聚光灯下 而是通过放大一个没有经验的人正在学习调酒工艺的密集过程。 这一观点与 Schweppes 的 “后天品味” 信念密切相关: 生活中最好的东西是后天获得的，而不是给予的。 精心挑选的 “零” 将在他的训练中被遵循，同时成为 “酒吧英雄”。他将由苔丝 · 死后 (世界上最好的女酒保) 指导。该在线系列预计将于 5 月在 Schweppes.nl 和该品牌的几个社交媒体频道上直播。
From Zero to Hero, 2
案例简介：With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender. The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in the field. XXS Amsterdam created the campaign for Schweppes. The campaign kicked off last week during Amsterdam Cocktail Week with recruitment posters all over the city. The posters read messages like “For those who think sex on the beach is sex on the beach” and “For those who think bloody mary is a horror movie”. They address the perfect candidate: amateurs who never heard of these cocktail names. With this campaign Schweppes pays homage to the craftsmanship of bartending. Not by placing a professional bartender in the spotlights, but by zooming in on the intensive process of an inexperienced person who is learning the craft of bartending. A perspective which closely follows Schweppes ‘acquired taste’ beliefs: the best things in life are acquired, not given. The carefully selected ‘Zero’ will be followed throughout his training while becoming ‘Bar Hero’. He will be mentored by Tess Posthumus (world’s best female bartender). The online series is expected to go live in May on Schweppes.nl and the brand’s several social media channels.
从零到英雄，2
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From Zero to Hero, 2
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For those who think bloody mary is a horror movie
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