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假日日志
案例简介：12月是由纸卡和 tschotschkes 庆祝节日，其中许多最终在回收站。我们没有用另一张公司卡来增加混乱，而是创造了一种独特的假期体验，这将是科尔和韦伯的独特经历，并为收件人的假期增加价值。还有什么比在寒冷漫长的几个月里带着一瓶葡萄酒和一份温暖的早餐安顿下来更好的假期呢？我们拿了新鲜的松树原木，碾碎它们，装一个酒瓶和一盒定制的火柴。日志里有一个愉快的问候和如何正确享受礼物的说明。我们不仅为葡萄酒创造了一个很棒的运输容器，而且那个容器也是一个很棒的假期体验的背景，这个假期体验可能会持续到开业之后。
假日日志
案例简介：December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.
Holiday Log
案例简介：12月是由纸卡和 tschotschkes 庆祝节日，其中许多最终在回收站。我们没有用另一张公司卡来增加混乱，而是创造了一种独特的假期体验，这将是科尔和韦伯的独特经历，并为收件人的假期增加价值。还有什么比在寒冷漫长的几个月里带着一瓶葡萄酒和一份温暖的早餐安顿下来更好的假期呢？我们拿了新鲜的松树原木，碾碎它们，装一个酒瓶和一盒定制的火柴。日志里有一个愉快的问候和如何正确享受礼物的说明。我们不仅为葡萄酒创造了一个很棒的运输容器，而且那个容器也是一个很棒的假期体验的背景，这个假期体验可能会持续到开业之后。
Holiday Log
案例简介：December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.
假日日志
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Holiday Log
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基本信息
- 广告品牌： Cole & Weber
- 发布日期： 2012-03-22
- 行业领域： 商务服务 , 金融/证券 , 互联网消费服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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