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Toybox
案例简介:“带他们位置的玩具” 是一场新的多媒体运动的主题。公司。英国将在圣诞节前夕推广这家在线零售商的玩具系列。这场由圣卢克设计的运动以 30 秒的电视广告为特色,标志着以时尚闻名的 “非常” 第一次专门关注玩具,在一个高于线的运动中。商店直销的一部分,非常是英国第二大纯在线零售商。在品牌广告中,“玩具盒子”,由来自局外人的克里斯 · 巴尔蒙德执导,一个小女孩被她的想象力带入了一个神奇的世界,在这个世界里,她可以成为任何她想成为的人 -- 灵感来自她最喜欢的玩具。该活动还包括一套 idents 、在线电影和 OOH 、 DOOH 、 VOD 、社交格式和数字横幅的内容。
Toybox
案例简介:‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas.The campaign, devised by St. Luke’s, features a 30-second TV commercial and marks the first time Very, which is best-known for fashion, has focused exclusively on toys, in an above-the-line campaign. Part of Shop Direct, Very is the UK’s second largest pure-play online retailer.In the brand commercial, 'Toybox', directed by Chris Balmond from Outsider, a little girl is transported by her imagination into a magical world in which she can be anything she wants to be – inspired by her favourite toys from Very.The campaign also includes a suite of idents, an online film and content for OOH, DOOH, VOD, social formats and digital banners.
Toybox
案例简介:“带他们位置的玩具” 是一场新的多媒体运动的主题。公司。英国将在圣诞节前夕推广这家在线零售商的玩具系列。这场由圣卢克设计的运动以 30 秒的电视广告为特色,标志着以时尚闻名的 “非常” 第一次专门关注玩具,在一个高于线的运动中。商店直销的一部分,非常是英国第二大纯在线零售商。在品牌广告中,“玩具盒子”,由来自局外人的克里斯 · 巴尔蒙德执导,一个小女孩被她的想象力带入了一个神奇的世界,在这个世界里,她可以成为任何她想成为的人 -- 灵感来自她最喜欢的玩具。该活动还包括一套 idents 、在线电影和 OOH 、 DOOH 、 VOD 、社交格式和数字横幅的内容。
Toybox
案例简介:‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas.The campaign, devised by St. Luke’s, features a 30-second TV commercial and marks the first time Very, which is best-known for fashion, has focused exclusively on toys, in an above-the-line campaign. Part of Shop Direct, Very is the UK’s second largest pure-play online retailer.In the brand commercial, 'Toybox', directed by Chris Balmond from Outsider, a little girl is transported by her imagination into a magical world in which she can be anything she wants to be – inspired by her favourite toys from Very.The campaign also includes a suite of idents, an online film and content for OOH, DOOH, VOD, social formats and digital banners.
Toybox
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Toybox
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基本信息
- 广告战役: #Toys That Take Them Places#
- 广告品牌: Very.co.uk
- 发布日期: 2018-10-01
- 行业领域: 服装配饰 , 童装 , 穿着/装扮
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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