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    Mercedes Benz 奔驰S级 《King of the City Jungle》短视频广告营销案例

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    案例简介:

    Mercedes Benz 奔驰S级 《King of the City Jungle》

    案例简介:

    Mercedes Benz 奔驰S级 《King of the City Jungle》

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    Mercedes Benz 奔驰S级 《King of the City Jungle》

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    领导者,像雄狮一样,有不可抑制的热情也有不可一世的脾气,不过也许,有时候,可以在奔驰S豪华座驾里,做个小缓冲...完美的真人和动画同镜执行 How to tame a lion: the new S-Class with ENERGIZING comfort control. In the animal kingdom, he is undisputedly at the top of the food chain – there is no living creature that does not fear him: the lion. But even the strongest alpha animal has a bad day, as the new S-Class film by antoni proves in a very humorous way. In the spot for the new S-Class, it serves as a metaphor for the alpha animal in the business world: the boss of a successful startup. His day is anything but successful. Time and again, minor mishaps cause his mood to deteriorate. Stressed and anything but in a good mood, he gets into the new S-Class at the end of a long business day. Here, he experiences what Mercedes-Benz describes as Mood Changing Technology: the ENERGIZING comfort control. A system that adapts the temperature, fragrance, lighting mood, seats, music and many other components to the driver’s wishes and improves the mood. At the touch of a button, the lion’s bad mood vanishes. He’s relaxing. An entertaining drive through the night begins, at the end of which he arrives home in a good mood. The stress is passé. The film follows the reorientation of Mercedes-Benz towards human-centered innovation and focuses on human needs, albeit in an unusual way. As the technological flagship brand and industry leader, the S-Class takes on a pioneering role.

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