Make A Different Friend - The Really Smart Watch Guy|海报/平面|广告营销案例【ADGuider广告指南】

交一个不同的朋友 -- 真正聪明的手表男

案例简介：ScriptInEnglish SFX: 神秘而有趣的音乐 MVO: 用真正的、真正的大互动智能手表走进男人的世界。非常明确的左臂是从定期举重中磨练出来的，以便及时、天气或定于 4月举行的会议发表评论。该名男子 shushes 每个人，这样他就可以给他的手表一个语音命令，并寻找附近的一家商店，出售这些鞋与个人脚趾插座。但是当他站在那里，在现场游行，让他的脚步进入一天，在他的手腕上预订航班，你带那个人去城堡, 用这款非常智能的手表探索这个男人美妙而不同的世界。城堡啤酒，友谊啤酒。负责任地享受。不得出售给 18 岁以下的人。 EntrySummary 在文化上，南非是一个极其多样化的国家，有着种族隔离的历史。该国仍在努力实现真正的一体化。人们倾向于保持他们的旧友谊，所有的人都是完全一样的。有一件事似乎很普遍。如果你主动给他们拿啤酒，没有人会拒绝。在南非，城堡啤酒被认为是国家啤酒。多年来，它建立了一个代表友谊和团结的形象。这是一种啤酒，可以鼓励人们和另一个南非人交朋友，不管他们有多不同。简要解释和陌生人交朋友很难。他们说的和做的事情似乎很奇怪。但是如果你坚持下去，你就能发现并享受一个新世界。Castle Lager 创造了广告来表达这种心态; 遇见与自己不同的人可能很棒。在这些广告中，我们见证了你第一次观察陌生人神秘、混乱、几乎是外星人行为的时刻。尽管如此，我们还是鼓励你去和这种奇怪的生物进行第一次接触，给他们买一杯城堡啤酒，南非的友谊啤酒。这样做，你会发现这个陌生人的不同、有趣和奇妙的世界会是什么样子。

交一个不同的朋友 -- 真正聪明的手表男

案例简介：ScriptInEnglish SFX: Mysterious and intriguing music MVO: Step into the world of the man with the really, really big interactive smart watch. With the very defined left arm honed from regular watch lifting to give comment on time, or weather or meetings scheduled for April. The man who shushes everyone so he can give his watch a voice command and search for a nearby shop that sells those shoes with individual toe sockets. But as he stands there marching on the spot to get his steps in for the day, booking a flight on his wrist, you take that man a Castle, and discover the wonderful and different world of the man with the very smart watch. Castle Lager, the friendship brew. Enjoy responsibly. Not for sale to persons under the age of eighteen. EntrySummary Culturally, South Africa is an extremely diverse country, with a history of segregation. The country is still struggling to be truly integrated. People tend to keep to their old friendship groups of people that are all exactly the same. There is one thing that seems pretty universal. Nobody will refuse if you offer to get them a beer. In South Africa, Castle Lager is considered to be the National beer. Over many years, it has built an image of standing for friendship and unity. It is the one beer that can encourage people to make friends with another South African no matter how different they are. BriefExplanation It’s hard to make friends with a stranger. The things they say and do seem bizarre. But if you persevere you could uncover and enjoy a new world. Castle Lager created ads that spoke to this mindset; that meeting someone different to yourself can be wonderful. In these ads we witness the moment when you first observe the mystical, confusing, almost alien behavior of a stranger. Despite this, we encourage you to go make first contact with this strange creature by buying them a Castle Lager, South Africa’s friendship brew. Do this and you will discover what the different, interesting and wonderful world of this stranger could be like.