本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
开关
案例简介：Rob Malpage 为萨奇拍摄 Eskom Frieze films 'Rob Malpage 为萨奇和萨奇 · 约翰内斯堡导演并拍摄了 Eskom Switch。 这个乐观的地方庆祝 Eskom 改善普通南非人生活的方式，提醒观众从开关的轻弹开始。 虽然 Kobus loots 的快速剪辑编辑充满了复杂的效果镜头和过渡，但 Rob 平衡了技术和人类，以保持音调轻、个人和现代。 Telkom 的国家控制室被限制为国家关键点，所以 Rob 结合了艺术方向和 CGI 重新创建了它。他还克服了库希尔发电站投产前的损失。“谢天谢地，我在导演的 recce 拍了一些剧照，所以我们拍摄了一个建筑工地上与起重机一起工作的人，然后将发电站的剧照整合到背景中。它实际上对我们有利，因为我需要前景和背景作为单独的板块来创建 AutoCAD 建筑绘图效果。" 萨奇 & 萨奇创意总监利亚姆 · 威洛普斯基、文案韦恩 · 普林斯洛和艺术总监维汉 · 梅尔霍尔兹构思了这个位置，InJozi 提供了分数。
开关
案例简介：Rob Malpage shoots Eskom for Saatchi Frieze Films’ Rob Malpage directed and lensed Eskom Switch for Saatchi & Saatchi Johannesburg. The upbeat spot celebrates the way Eskom improves ordinary South African’s lives, reminding viewers how much begins with the flick of a switch. While Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, Rob balances the technical with the human to keep the tone light, personal and modern. Telkom’s National Control Room is restricted as a National Key Point, so Rob recreated it using a combination of art direction and CGI. He also overcame the loss during pre-production of Khusile Power Station. “Thankfully, I’d taken some stills on my director’s recce, so we shots the guys working with cranes on a building site and then comped the stills from the power station into the background. It actually worked in our favour, as I needed the foreground and background asseparate plates anyway to create the AutoCAD architectural drawing effect.” Saatchi & Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the spot, with InJozi supplying the score.
Switch
案例简介：Rob Malpage 为萨奇拍摄 Eskom Frieze films 'Rob Malpage 为萨奇和萨奇 · 约翰内斯堡导演并拍摄了 Eskom Switch。 这个乐观的地方庆祝 Eskom 改善普通南非人生活的方式，提醒观众从开关的轻弹开始。 虽然 Kobus loots 的快速剪辑编辑充满了复杂的效果镜头和过渡，但 Rob 平衡了技术和人类，以保持音调轻、个人和现代。 Telkom 的国家控制室被限制为国家关键点，所以 Rob 结合了艺术方向和 CGI 重新创建了它。他还克服了库希尔发电站投产前的损失。“谢天谢地，我在导演的 recce 拍了一些剧照，所以我们拍摄了一个建筑工地上与起重机一起工作的人，然后将发电站的剧照整合到背景中。它实际上对我们有利，因为我需要前景和背景作为单独的板块来创建 AutoCAD 建筑绘图效果。" 萨奇 & 萨奇创意总监利亚姆 · 威洛普斯基、文案韦恩 · 普林斯洛和艺术总监维汉 · 梅尔霍尔兹构思了这个位置，InJozi 提供了分数。
Switch
案例简介：Rob Malpage shoots Eskom for Saatchi Frieze Films’ Rob Malpage directed and lensed Eskom Switch for Saatchi & Saatchi Johannesburg. The upbeat spot celebrates the way Eskom improves ordinary South African’s lives, reminding viewers how much begins with the flick of a switch. While Kobus Loots’ fast-cut edit is full of intricate effects shots and transitions, Rob balances the technical with the human to keep the tone light, personal and modern. Telkom’s National Control Room is restricted as a National Key Point, so Rob recreated it using a combination of art direction and CGI. He also overcame the loss during pre-production of Khusile Power Station. “Thankfully, I’d taken some stills on my director’s recce, so we shots the guys working with cranes on a building site and then comped the stills from the power station into the background. It actually worked in our favour, as I needed the foreground and background asseparate plates anyway to create the AutoCAD architectural drawing effect.” Saatchi & Saatchi creative director Liam Wilopolski, copywriter Wynand Prinsloo and art director Wihan Meerholz conceived the spot, with InJozi supplying the score.
开关
暂无简介
Switch
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
