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优衣库发型
案例简介：简要说明: 我们的挑战是开展一场运动，强调优衣库和日常生活之间的联系。 描述客户的简报: 介绍优衣库新的救生衣理念; 为每个人创造更美好生活的衣服。 设计过程: 我们专注于对头发的迷恋。DIY 头发已经成为 Pinterest 上的一个流行类别。许多女性分享一步一步的图片，展示如何创造特定的发型。虽然发型很重要，但它只是时尚外观的一部分，许多女性很难想到日常生活中的从头到脚的服装。所以，我们创造了优衣库发型，各种 DIY 发型搭配优衣库的新造型。该网站展示了 16 套独特的服装，搭配有可以在 Pinterest 上轻松分享的逐步发型图片。 结果: 优衣库发型不仅展示了优衣库的新面貌，它还成为了关注我们 SNS 习惯的社交风格目录, 帮助女性考虑从头到脚的服装，同时推广优衣库的新系列。
优衣库发型
案例简介：Brief Explanation: Our challenge was to develop a campaign that highlights the link between UNIQLO and everyday life. Describe the brief from the client: To introduce UNIQLO's new LifeWear philosophy; clothes for a better life for everyone. Design Process: We focused on our fascination with hair. DIY hair has become a popular category on Pinterest. Many women share step-by-step images that show how to create certain hairstyles. While a hairstyle is important, it is only one part of a fashionable look and a lot of women struggle to think of a head-to-toe outfit for their daily life. So, we created UNIQLO HairDo, a variety of DIY hairstyles paired with new looks from UNIQLO. The site shows 16 unique outfits paired with step-by-step images of hairstyles that can easily be shared on Pinterest. Results: Not only does UNIQLO HairDo show new looks from UNIQLO, it has become a social style catalog focused on our SNS habits, helping women think of head-to-toe outfits and promote UNIQLO’s new collection at the same time.
UNIQLO HAIRDO
案例简介：简要说明: 我们的挑战是开展一场运动，强调优衣库和日常生活之间的联系。 描述客户的简报: 介绍优衣库新的救生衣理念; 为每个人创造更美好生活的衣服。 设计过程: 我们专注于对头发的迷恋。DIY 头发已经成为 Pinterest 上的一个流行类别。许多女性分享一步一步的图片，展示如何创造特定的发型。虽然发型很重要，但它只是时尚外观的一部分，许多女性很难想到日常生活中的从头到脚的服装。所以，我们创造了优衣库发型，各种 DIY 发型搭配优衣库的新造型。该网站展示了 16 套独特的服装，搭配有可以在 Pinterest 上轻松分享的逐步发型图片。 结果: 优衣库发型不仅展示了优衣库的新面貌，它还成为了关注我们 SNS 习惯的社交风格目录, 帮助女性考虑从头到脚的服装，同时推广优衣库的新系列。
UNIQLO HAIRDO
案例简介：Brief Explanation: Our challenge was to develop a campaign that highlights the link between UNIQLO and everyday life. Describe the brief from the client: To introduce UNIQLO's new LifeWear philosophy; clothes for a better life for everyone. Design Process: We focused on our fascination with hair. DIY hair has become a popular category on Pinterest. Many women share step-by-step images that show how to create certain hairstyles. While a hairstyle is important, it is only one part of a fashionable look and a lot of women struggle to think of a head-to-toe outfit for their daily life. So, we created UNIQLO HairDo, a variety of DIY hairstyles paired with new looks from UNIQLO. The site shows 16 unique outfits paired with step-by-step images of hairstyles that can easily be shared on Pinterest. Results: Not only does UNIQLO HairDo show new looks from UNIQLO, it has become a social style catalog focused on our SNS habits, helping women think of head-to-toe outfits and promote UNIQLO’s new collection at the same time.
优衣库发型
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UNIQLO HAIRDO
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