Breathless Choir|短视频|广告营销案例【ADGuider广告指南】

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气喘吁吁的合唱团

案例简介：广告格式其他唱诗班主持人加雷斯 · 马龙专门为呼吸困难的人创造了警察的每一次呼吸的定制安排。赛道的安排是为了让歌手的呼吸有限，并让更强大的成员领导那些需要更多帮助的人。轨道也被重写，以情感基调开始，并随着它的发展变得快乐和庆祝。这模仿了唱诗班的经历，他们从呼吸困难的人变成了一个强大的歌唱合奏。歌词也 paralleled 唱诗班成员的个人斗争。他们被鼓励向生活中经历过起伏的人歌唱。当护理人员和家人被邀请参加在纽约阿波罗剧院举行的气喘吁吁的合唱团的最后表演时，这场表演对合唱团和他们的亲人来说是一次令人难以置信的情感体验。简要解释想象一下，当每一次呼吸都是一场战斗时，试着唱歌。这是 18 个陌生人的故事，有一个共同点: 呼吸是一种持续的斗争。在世界著名的唱诗班大师加雷斯 · 马龙的带领下，他们勇敢地走到一起，克服他们的局限性，克服他们的恐惧，成为气喘吁吁的唱诗班。在飞利浦 SimplyGo 迷你氧气浓缩器的支持下，歌手们做了一些他们从未想过可能的事情 -- 在纽约市阿波罗剧院表演你在舞台上的每一次呼吸。他们鼓舞人心和情感的旅程证明了菲利普的信念，即通过创新，总有办法让生活变得更好条目摘要肺部疾病占全球死亡人数的 7%。全球慢性阻塞性肺病的成本将从 2010年的 2.1万亿美元上升到 2030年的 4.8万亿美元，届时它将成为全球第三大死亡原因。飞利浦相信总有办法让生活变得更好，正是这种想法导致飞利浦开发了 SimplyGo Mini，一种便携式氧气浓缩器, 这使与呼吸疾病作斗争的患者能够继续过着充实、活跃的生活。加雷斯 · 马龙是英国及其他地方著名的唱诗班主持人，以帮助不太可能的人学习签名而闻名。在气喘吁吁的唱诗班，他面临着最严峻的挑战: 教呼吸困难的人。对于这个项目，他为警察的每一次呼吸创造了一个定制的安排，专门为呼吸困难的人设计的。

气喘吁吁的合唱团

案例简介：Advertising Format Other Choirmaster Gareth Malone created a custom arrangement of the Police’s Every Breath You Take specifically for people with breathing difficulties. The track was arranged to allow for the singers’ limited breath and enabled stronger members to lead those who needed more help. The track was also re-written to start with an emotional tone and become joyful and celebratory as it progressed. This mimicked the experience of the choir as they transformed from people with breathing difficulties to a powerful singing ensemble. The lyrics also paralleled the personal struggles of the choir members. They were encouraged to sing out to the people in their lives who had been there through the ups and downs. When carers and family members were invited to the Breathless Choir’s final performance at the Apollo Theater in New York City, the show was an incredibly emotional experience for the choir and their loved ones. Brief Explanation Imagine trying to sing when every breath is a battle. This is the story of 18 strangers with one thing in common: breathing is a constant struggle. Led by world-renowned choirmaster Gareth Malone, they bravely come together to overcome their limitations, conquer their fears and become the Breathless Choir. With support of Philips SimplyGo Mini oxygen concentrator, the singers do something they never thought possible- perform Every Breath You Take on stage at the Apollo theater in New York City. Their inspiring and emotional journey demonstrates Philips’ belief that through innovation, there’s always a way to make life better Entry Summary Lung diseases account for 7% of deaths worldwide. The global cost of COPD will rise from $2.1 trillion in 2010 to $4.8 trillion by 2030, when it will become the third-leading cause of death worldwide. Philips believes there is always a way to make life better, and it was this kind of thinking that led Philips to develop the SimplyGo Mini, a portable oxygen concentrator, which empowers patients who struggle with respiratory conditions to continue living full, active lives. Gareth Malone is a well-known choirmaster in the UK and beyond with a reputation for helping unlikely people learn to sign. In the Breathless Choir he faces his toughest challenge: teaching people with breathing difficulties. For this project he created a custom arrangement of the Police’s Every Breath You Take designed specifically for people with breathing difficulties.