Huge Redesigned the Cycling Helmet and It is Already Winning in the Tour de France|海报/平面|广告营销案例【ADGuider广告指南】

巨大的重新设计了自行车头盔，它已经在环法自行车赛中获胜

案例简介：巨大的多伦多，全球体验机构，为斯科特体育设计和创造了一个新的和创新的自行车头盔，名为斯科特斯普利特加，西蒙 · 耶茨也在7月19日星期五环法自行车赛的个人计时赛中戴了头盔。斯科特 · 斯普利特Plus头盔将于9月2019日在全球独立零售商发布。几十年来，自行车头盔一直在发展自行车运动的空气动力学性能，主要集中在减少阻力和提高速度上，然而，头盔的大多数变化都集中在克服头盔的空气动力学阻力上。巨大的多伦多发现，虽然头盔本身会产生显著的阻力，但骑手的位置却有最大的不同。目前，了解设备和骑手位置的空气动力学性能的唯一准确方法是在带有风洞的实验室中，这对于训练来说可能是很大的问题，并且通常不能反映运动员面临的比赛日环境条件。因此，巨大的关注骑手，以更好地了解他们管理空气动力学的需求，包括他们的身体位置和导航比赛的环境条件。五大产品亮点，如下: 不仅在实验室中设计，而且在设计时考虑了预测和理解人为因素，包括头部定位、身体运动甚至骑手乏力，因此，骑手始终具有空气动力学优势，弹簧式太阳镜支架 (第一类)比过去传统的赛车头盔更紧凑的形状-这些头盔专注于骑手保持在一个位置，以获得最佳空气动力学。柔软的下侧可以紧贴耳朵 -- 在过去，骑手们戴上坚硬紧身的头盔会伤到自己，只是为了让他们可以在时间前通道里保持头部凉爽，Annemiek Van Vleuten也是世界冠军计时赛，并有一个定制的头盔，她今年还赢得了吉罗意大利女性奖。作为后续行动，巨大正在为头盔创建一个物联网附件设备，以帮助车手在考虑空气动力学的情况下进行训练。该设备将跟踪他们的身体位置，并帮助骑手在训练时了解空气动力的好处，排队让他们调整位置，以获得最佳的休息时间和表现。

巨大的重新设计了自行车头盔，它已经在环法自行车赛中获胜

案例简介：Huge Toronto, global experience agency, designed and created a new and innovative cycling helmet, named Scott Split Plus, for Scott Sports, the helmet was also worn by Simon Yates in the individual time trial Friday, July 19 in the Tour de France. The Scott Split Plus helmet will be released globally at independent retailers in Sept 2019. Bike helmets have been evolving aero performance in cycling for decades primarily focused on reducing drag and increasing speed, however, most changes to helmets have focused on overcoming aerodynamic drag of the helmet alone. Huge Toronto discovered that while a helmet itself produces significant drag, a rider's position makes the greatest difference. Currently the only accurate way to understand aero performance for equipment and rider position is in a lab with a wind tunnel, which can be very problematic for training and often does not reflect the race day environmental conditions an athlete is faced with. Therefore Huge focused on the rider to better understand their needs for managing aerodynamics, including their body position and navigating the environmental conditions of a race. Top five product highlights, as follows: Not solely designed in a lab, but designed with considerations that anticipate and understand human factors, including head positioning, body movement and even rider fatigue, so that the rider always has an aerodynamic advantage Spring-loaded sunglass holder (category first) A more compact shape than traditional racing helmets of the past--those helmets focused on the rider remaining in one position in order for optimal aerodynamics. Soft lower sides to fit snugly around ears--in the past riders would hurt themselves putting on rigid, tight helmets, just so that they could shave milliseconds off time Front vent keeps head cool in all position Also Annemiek Van Vleuten is World Champion Time Trial and has a customized helmet, she also just won Giro d’Italia women this year. As a follow-up, Huge is creating an IOT accessory device for the helmet to help riders train with aerodynamics in mind. The device will track their body position and helps riders understand aero benefits while training, queuing them to adjust position for optimal times of rest and performance.