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汉堡王-加入崩溃
案例简介：9月2019日，英国汉堡王 (Burger King UK) 宣布将从儿童餐中删除塑料玩具并将其融化，从而加剧了快餐业的热度。在Meltdown运动中，该品牌呼吁公众通过instore amnesty bin捐赠他们不需要的玩具 (BK及其竞争对手)，以便将其回收并变成游乐区等。为了展示其影响力，感谢公众的捐款并纪念该倡议，琼斯·诺尔斯·里奇 (Jones Knowles Ritchie) 创作了世界上第一张完全由废弃塑料玩具制成的3D海报。
汉堡王-加入崩溃
案例简介：In Sept 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The Meltdown campaign saw the brand call upon the public to donate their unwanted toys (BK’s and its rivals) via instore amnesty bins so they could be recycled and turned into play areas and more. To demonstrate its impact, thank the public for their donations and commemorate the initiative, Jones Knowles Ritchie created the world’s first 3D poster made entirely from discarded plastic toys.
Burger King - Join The Meltdown
案例简介：9月2019日，英国汉堡王 (Burger King UK) 宣布将从儿童餐中删除塑料玩具并将其融化，从而加剧了快餐业的热度。在Meltdown运动中，该品牌呼吁公众通过instore amnesty bin捐赠他们不需要的玩具 (BK及其竞争对手)，以便将其回收并变成游乐区等。为了展示其影响力，感谢公众的捐款并纪念该倡议，琼斯·诺尔斯·里奇 (Jones Knowles Ritchie) 创作了世界上第一张完全由废弃塑料玩具制成的3D海报。
Burger King - Join The Meltdown
案例简介：In Sept 2019, Burger King UK turned up the heat on the fast food industry when it announced it would be removing plastic toys from its kids’ meals and melting them down, for good. The Meltdown campaign saw the brand call upon the public to donate their unwanted toys (BK’s and its rivals) via instore amnesty bins so they could be recycled and turned into play areas and more. To demonstrate its impact, thank the public for their donations and commemorate the initiative, Jones Knowles Ritchie created the world’s first 3D poster made entirely from discarded plastic toys.
汉堡王-加入崩溃
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Burger King - Join The Meltdown
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