To get the fans pumped up for the upcoming college football season Wieden+Kennedy has put together 14 new spots for Fox Sports' upcoming Big 10 conference coverage.The 14 spots were released at once for Fox Sports and are part of the ‘Every Game is Everything’ campaign. Each individual spot depicts specific insights from the 14 schools within the Big 10 conference, like the blinding "white out" at Penn State and the humiliating pink visitors’ locker room at Iowa. Other, lesser-known insights highlight Maryland's eye-confusing flag or the disarming friendliness of Minnesota fans, yet each spot uncovers a unique truth about each school that makes them a formidable force in college football.CreditsClient: Fox SportsAgency: W+K New YorkExecutive Creative Director: Karl LiebermanCreative Director: Gary Van DzuraCopywriter: Matt HermanArt Director: Mina MikhaelHead of Integrated Production: Nick SetounskiProducer: Kristen JohnsonAssociate Producer: Alexey NovikovAccount Director: Mike WelchAccount Supervisor: Matt AngrisaniAccount Executive: Bri AkakpoStrategy: Brian RitterComm. Strategy: Stuart AugustineProject Managers: Yann Samuels, Alex DoomanyDirector of Business Affairs: Patrick O’DonoghueBusiness Affairs: Justine Lowe, Lindsey Timko, Brit Fryer, Carolina HernandezTraffic: Sonia Bisono, Andy HumeProduction Company: Pulse FilmsDirector: Sam Pilling and Ryan BoothExecutive Producer/COO: Davud KarbassiounExecutive Producer: Hillary RogersLine Producers: Drew Mardis, Eric Sedorovitz Directors of Photography: Pat Scola and Ryan BoothEditorial Company: Final CutEditor: JD Smyth, Michael Wadsworth, Spencer CampbellPost Producer: Brad Wood, Lena LobelExecutive Producer: Sarah RoebuckEditorial Assistants: Sophie Solomon-O’Connell, Andre CastiglioniVFX Company: Significant OthersCreative Director/VFX Supervisor: Dirk GreeneVFX Producer: Alek RostVFX Artists: Matthew Stroub, Eric Gelgand, John AshbyHoudini Artist: Marcelo CermakGFX Artist: Phillip BrooksProduction Coordinator: Kyra HendricksProduction Assistant: Nicholas RenaudeauTelecine Company: Color Collective, Company ThreeColorists: Alex Bickel (Color Collective), Sofie Borup (CO3)Producers: Claudia Guevara (Color Collective), Tom Gehring (CO3)Mix Company: Heard CityMixer: Eric WarzechaExecutive Producer: Sasha AwnManaging Director: Gloria PitagorskySound Design Company: Final Cut SoundSound Designer: Alex BinghamAssistant Sound Designer: Fred PearsonProducer: Laura HarrisMusic Supervisor: Maxwell GoslingCompany: Little Ears MusicStock and Archival Search, Clearance and Licensing Company: Catch and ReleaseChief of Content: Greg SylvesterCuration Director: Joanne JonesCurator: Seamus CalderHead of Clearances: Brent LovellClearance Specialist: Will TriplettContent Producer: Ross DabrowAnimation Company: Joint NYCSenior Producer: Michelle Carman Producer: Stephen SchmidtMotion Graphics Animator: Sina Taherkhani