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城市愿景: 奥美意大利的广告/吸着剂
案例简介:
城市愿景: 奥美意大利的广告/吸着剂
案例简介:
Urban Vision: Ad/sorbent by Ogilvy Italy
案例简介:
Urban Vision: Ad/sorbent by Ogilvy Italy
案例简介:
城市愿景: 奥美意大利的广告/吸着剂
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Urban Vision: Ad/sorbent by Ogilvy Italy
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15 days, 4 environmentally useful billboards, 3 of the most polluted cities in Europe, 67,612 cars disappeared. Advertising reducing outdoor pollution vs adding to the problem? Ogilvy Italy, in partnership with Urban Vision (one of the leading Italian outdoor companies) created Ad/sorbent and replaced the wrapping of 4 grand spaces in Milan, Rome and London with The Breath technology, a made in Italy, cutting-edge fabric that captures and absorbs air pollution. CreditsChief creative officer: Giuseppe Mastromatteo, Paolo IabichinoClient creative director (art director): Giordano CurreriClient creative director (copywriter): Marco GeranzaniSenior art director: Gigi PasquinelliSenior copywriter: Serena PulgaAdditional credits: Graphic artworker: Mario ColomboClient service director: Daniele BacigalupiAccount supervisor: Giulia CalderoniPrint producer: Milena SirtoriProducer: Lorena Padovan
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