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    Cogs短视频广告营销案例

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    齿轮

    案例简介:EntrySummary 2005 年,艾梅由杰克 · 曼宁 · 班克罗夫特 (Jack Manning Bancroft) 创立,他是一名年轻的土著男子,梦想通过教育弥合不平等差距。艾梅已经证明,通过指导,成功地弥合了特权澳大利亚人与特权澳大利亚人之间的差距。大学生志愿者与弱势高中生结成导师关系。这种关系鼓励高中生看到毕业的机会,并达到学校后的教育、培训和就业。令人震惊的是,澳大利亚土著儿童完成学业的平均比例为 61.5%,只有 42% 继续接受高等教育。接受 AIME 援助的人更有可能完成学业,人数分别为 87.9% 和 74%。2017 年,杰克把他的愿景带到了世界各地。 ClientBriefOrObjective 这部电影需要传达它的信息,并通过情感和敏感性吸引观众。设计和 CG 模型考虑了很多。这个主题在每个阶段都特别精致 (建模、纹理、动画、音乐、声音……),指令是用技巧来传达电影中的这种敏感性。不那么有利的一面需要有更多可见的机械部件,所以大气会更加压抑和侵入性。从机器内部传来的地狱般的红灯也被添加了。相比之下,世界上更优越的一面非常不同,色彩鲜艳,天空万里无云,建筑美丽,几乎没有任何明显的齿轮。所有这些都必须得到正确的平衡,以免成为一幅漫画,如果暗示得太多,或者如果不够明显,就不会被理解。 简要解释 这部电影说明了我们的世界建立在不公平的制度之上。故事发生在一个巨大的机器城市。这部电影展示了这座城市是如何被设计成有利于一些人的,而另一些人是人造机器系统的囚犯。机器为他们选择人们的道路。这部电影的主人公意识到这种不公平,根据这种认识采取行动,并赋予变革权力。“如果我们想改变世界,我们需要改变它的运作方式”

    齿轮

    案例简介:EntrySummary In 2005, AIME was founded by Jack Manning Bancroft, a young aboriginal man with a dream of bridging the inequality gap through education. AIME has proven success in bridging the gap between privileged and under privileged Australians through mentorship. University student volunteers are partnered with under-privileged high school students in a mentor relationship. This relationship encourages the high school student to see the opportunity to achieve graduation and reach post-school education, training and employment. Shockingly, the average of Indigenous kids in Australia finishing school is 61.5%, with only 42% going on to tertiary studies. Those who receive assistance from AIME are more likely to complete their studies with the numbers at 87.9% and 74% respectively. In 2017, Jack took his vision worldwide. ClientBriefOrObjective The film needed to convey its message and pull in the audience through emotions and sensitivity. A lot of thought was given to designs and CG models. The subject being particularly delicate at every stage (modeling, texturing, animation, music, voice…), the instructions were to work with finesse in order to convey this sensitivity in the film. The less privileged side needed to have much more visible mechanical parts, so the atmosphere would be more oppressive and invasive. The hellish red lights coming from the bowels of the machine were also added. In comparison, the more privileged side of the world is very different, colorful, with cloudless skies and beautiful buildings, and with hardly any cog apparent. All this had to be correctly balanced so as not to become a caricature if too heavily hinted at or not be understood if not visible enough. BriefExplanation The film illustrates the unfair system our world is built upon. The story is set in a giant machine city. The film showcases how the city is designed to favor some, while others are prisoners of the system, the man-made machine. The machine chooses people’s paths for them. The hero of the film realizes this unfairness, acts upon this realization and empowers change. “If we want to change the world, we need to change the way it works”

    Cogs

    案例简介:EntrySummary 2005 年,艾梅由杰克 · 曼宁 · 班克罗夫特 (Jack Manning Bancroft) 创立,他是一名年轻的土著男子,梦想通过教育弥合不平等差距。艾梅已经证明,通过指导,成功地弥合了特权澳大利亚人与特权澳大利亚人之间的差距。大学生志愿者与弱势高中生结成导师关系。这种关系鼓励高中生看到毕业的机会,并达到学校后的教育、培训和就业。令人震惊的是,澳大利亚土著儿童完成学业的平均比例为 61.5%,只有 42% 继续接受高等教育。接受 AIME 援助的人更有可能完成学业,人数分别为 87.9% 和 74%。2017 年,杰克把他的愿景带到了世界各地。 ClientBriefOrObjective 这部电影需要传达它的信息,并通过情感和敏感性吸引观众。设计和 CG 模型考虑了很多。这个主题在每个阶段都特别精致 (建模、纹理、动画、音乐、声音……),指令是用技巧来传达电影中的这种敏感性。不那么有利的一面需要有更多可见的机械部件,所以大气会更加压抑和侵入性。从机器内部传来的地狱般的红灯也被添加了。相比之下,世界上更优越的一面非常不同,色彩鲜艳,天空万里无云,建筑美丽,几乎没有任何明显的齿轮。所有这些都必须得到正确的平衡,以免成为一幅漫画,如果暗示得太多,或者如果不够明显,就不会被理解。 简要解释 这部电影说明了我们的世界建立在不公平的制度之上。故事发生在一个巨大的机器城市。这部电影展示了这座城市是如何被设计成有利于一些人的,而另一些人是人造机器系统的囚犯。机器为他们选择人们的道路。这部电影的主人公意识到这种不公平,根据这种认识采取行动,并赋予变革权力。“如果我们想改变世界,我们需要改变它的运作方式”

    Cogs

    案例简介:EntrySummary In 2005, AIME was founded by Jack Manning Bancroft, a young aboriginal man with a dream of bridging the inequality gap through education. AIME has proven success in bridging the gap between privileged and under privileged Australians through mentorship. University student volunteers are partnered with under-privileged high school students in a mentor relationship. This relationship encourages the high school student to see the opportunity to achieve graduation and reach post-school education, training and employment. Shockingly, the average of Indigenous kids in Australia finishing school is 61.5%, with only 42% going on to tertiary studies. Those who receive assistance from AIME are more likely to complete their studies with the numbers at 87.9% and 74% respectively. In 2017, Jack took his vision worldwide. ClientBriefOrObjective The film needed to convey its message and pull in the audience through emotions and sensitivity. A lot of thought was given to designs and CG models. The subject being particularly delicate at every stage (modeling, texturing, animation, music, voice…), the instructions were to work with finesse in order to convey this sensitivity in the film. The less privileged side needed to have much more visible mechanical parts, so the atmosphere would be more oppressive and invasive. The hellish red lights coming from the bowels of the machine were also added. In comparison, the more privileged side of the world is very different, colorful, with cloudless skies and beautiful buildings, and with hardly any cog apparent. All this had to be correctly balanced so as not to become a caricature if too heavily hinted at or not be understood if not visible enough. BriefExplanation The film illustrates the unfair system our world is built upon. The story is set in a giant machine city. The film showcases how the city is designed to favor some, while others are prisoners of the system, the man-made machine. The machine chooses people’s paths for them. The hero of the film realizes this unfairness, acts upon this realization and empowers change. “If we want to change the world, we need to change the way it works”

    齿轮

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