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球衣
案例简介：北门市场同情多元文化家庭在世界杯期间的斗争，加州阿纳海姆 (2018年7月)-基于父母的强大的见解，他们经历了文化差异，从提高文化家庭, northgate Gonzalez Market，家族拥有和经营的西班牙裔连锁超市及其代理，马戏团,制作了球衣。代表数百万西班牙裔的经历，泽西是一个美丽的故事，代表着生活在两个世界的人。“足球是关于激情的。世界杯是一件巨大的事情，也是许多西班牙裔每四年热切等待的事情。同样的激情并不总是由年轻一代分享。我们的大多数客户都与他们的孩子一起经历过或看到过这种文化二重性。北门市场营销副总裁 Caro d 'antuono 说: “这对今天的国际一代来说是现实。“在本届世界杯期间，我们想让我们的客户知道，我们理解他们的沮丧，我们找到了北门成为对话一部分的方法。 “食物和足球一直是西班牙裔美国人的统一点,所以我们和这两个人一起创造了这个有意义的故事，我很确定我们的大部分观众都可以理解，”马戏团的创始人兼首席执行官布鲁诺 · 兰伯特蒂尼继续说道。“这是我们在诺思盖特的第一场比赛，我们很幸运，它涉及到像世界杯这样重要的事情。结果显示，通过将北门市场的业务知识与我们的数据能力和创造力结合起来，我们可以取得什么成就。 “泽西岛是马戏团发起的综合运动的一部分，该运动还包括广播和社交媒体。信用广告客户: 北门市场代理: 马戏团执行创意总监: 费德里科 · 杜兰创意总监: 马塞拉 · 安格莱斯创意总监/文案: 亚历杭德罗 · 拉米雷斯艺术总监: 苏珊娜 · 杜尼亚斯 AV/运动图形: jos é Lica 艺术总监: 拉斐尔 · 拉米雷斯制片人: Maia Liaudat 制作公司: 居住者音频制作之家: 动物音乐数字总监:亚伦 · 纳瓦客户经理: 詹妮弗 · 奎萨达关于北门冈萨雷斯市场 1980年成立，北门冈萨雷斯市场是一家正宗的、家族经营的西班牙连锁超市，在南加州有 40 家商店。总部位于加州阿纳海姆，通过为客户提供最优质和最新鲜的食品、进口和国内配料、现场面包店和肉类柜台，保持其文化遗产, tortiller í a 和墨西哥厨房在选定的地点，双语，个性化服务。Northgate Market 对其社区的承诺是由 gonz á lez Reynoso 家庭基金会通过赞助健身活动、帮助有需要的家庭等项目来实现的。提供健康饮食计划并支持墨西哥的各种活动。有关更多信息，请访问 www.northgatemarket.com。关于马戏团马戏团是一个多元文化和综合机构，与客户合作，以高影响力的创造力发展有效的沟通。其客户包括网飞、 Spotify 、 WeWork 、优步、易趣、推特、舒尔、 DC Shoes 、 Barcel USA 、 Telemundo 和谷歌。欲了解更多信息，请访问 www.circusmarketing.com。
球衣
案例简介：NORTHGATE MARKET EMPATHIZES WITH THE STRUGGLES OF MULTICULTURAL FAMILIES DURING THE WORLD CUP Anaheim, California (July, 2018) – Based on the powerful insights of parents who have experienced the cultural differences that arise from raising ambicultural families, Northgate Gonzalez Market, the family-owned and operated Hispanic supermarket chain and its agency, Circus, have produced Jersey. Representing the experiences of millions of Hispanics, Jersey is a beautiful story representing those who live in two worlds. “Soccer is about passion. The World Cup is something enormous and is something many Hispanics eagerly await every four years. That same passion is not always shared by the ambicultural younger generation. Most of our customers have experienced or seen this cultural duality in some form with their children. It is a reality for today’s ambicultural generation,” said Caro D’Antuono, Vice President of Marketing for Northgate Market. “During this World Cup, we wanted to let our customers know that we understand their frustration and we found a way for Northgate to become part of the conversation.” "Food and soccer have always been a point of unification for Hispanics, so we joined the two to create this meaningful story with which I’m pretty sure much of our audience can relate,” continued Bruno Lambertini, Founder and CEO of Circus. “This is our first campaign with Northgate and we are lucky it relates to something as important as the World Cup. The results show what we can achieve by joining Northgate Market’s knowledge of the business with our data capabilities and creativity.” Jersey is part of an integrated campaign developed by Circus which also includes radio and social media. Credits Advertiser: Northgate Market Agency: Circus Executive Creative Director: Federico Durán Creative Director: Marcela Ángeles Creative Lead / Copywriter: Alejandro Ramírez Art Director : Susana Dueñas AV/ Motion Graphics: José Lica Art Director: Rafael Ramírez Producer: Maia Liaudat Production Company: Habitant Audio Production House: Animal Music Director of Digital: Aaron Nava Account Manager: Jennifer Quezada About Northgate Gonzalez Market Founded in 1980, Northgate Gonzalez Market is an authentic, family-owned and operated Hispanic supermarket chain with 40 stores throughout Southern California. Headquartered in Anaheim, Calif., it maintains its cultural heritage by offering its customers the best quality and freshest foods, imported and domestic ingredients, onsite bakeries and meat counters, tortillería and Mexican kitchens at select locations, and bilingual, personalized service. A Latino grocery experience for everyone, Northgate Market’s commitment to its communities is realized by the González Reynoso Family Foundation with programs including sponsoring fitness events, assisting families in need, providing healthy eating initiatives and supporting various activities in Mexico. Visit www.northgatemarket.com for more information. About Circus Circus is a multicultural and integrated agency that partners with clients to develop effective communication with high impact creativity. Among its clients are Netflix, Spotify, WeWork, Uber, eBay, Twitter, Shure, DC Shoes, Barcel USA, Telemundo and Google. For more information, please visit www.circusmarketing.com.
The Jersey
案例简介：北门市场同情多元文化家庭在世界杯期间的斗争，加州阿纳海姆 (2018年7月)-基于父母的强大的见解，他们经历了文化差异，从提高文化家庭, northgate Gonzalez Market，家族拥有和经营的西班牙裔连锁超市及其代理，马戏团,制作了球衣。代表数百万西班牙裔的经历，泽西是一个美丽的故事，代表着生活在两个世界的人。“足球是关于激情的。世界杯是一件巨大的事情，也是许多西班牙裔每四年热切等待的事情。同样的激情并不总是由年轻一代分享。我们的大多数客户都与他们的孩子一起经历过或看到过这种文化二重性。北门市场营销副总裁 Caro d 'antuono 说: “这对今天的国际一代来说是现实。“在本届世界杯期间，我们想让我们的客户知道，我们理解他们的沮丧，我们找到了北门成为对话一部分的方法。 “食物和足球一直是西班牙裔美国人的统一点,所以我们和这两个人一起创造了这个有意义的故事，我很确定我们的大部分观众都可以理解，”马戏团的创始人兼首席执行官布鲁诺 · 兰伯特蒂尼继续说道。“这是我们在诺思盖特的第一场比赛，我们很幸运，它涉及到像世界杯这样重要的事情。结果显示，通过将北门市场的业务知识与我们的数据能力和创造力结合起来，我们可以取得什么成就。 “泽西岛是马戏团发起的综合运动的一部分，该运动还包括广播和社交媒体。信用广告客户: 北门市场代理: 马戏团执行创意总监: 费德里科 · 杜兰创意总监: 马塞拉 · 安格莱斯创意总监/文案: 亚历杭德罗 · 拉米雷斯艺术总监: 苏珊娜 · 杜尼亚斯 AV/运动图形: jos é Lica 艺术总监: 拉斐尔 · 拉米雷斯制片人: Maia Liaudat 制作公司: 居住者音频制作之家: 动物音乐数字总监:亚伦 · 纳瓦客户经理: 詹妮弗 · 奎萨达关于北门冈萨雷斯市场 1980年成立，北门冈萨雷斯市场是一家正宗的、家族经营的西班牙连锁超市，在南加州有 40 家商店。总部位于加州阿纳海姆，通过为客户提供最优质和最新鲜的食品、进口和国内配料、现场面包店和肉类柜台，保持其文化遗产, tortiller í a 和墨西哥厨房在选定的地点，双语，个性化服务。Northgate Market 对其社区的承诺是由 gonz á lez Reynoso 家庭基金会通过赞助健身活动、帮助有需要的家庭等项目来实现的。提供健康饮食计划并支持墨西哥的各种活动。有关更多信息，请访问 www.northgatemarket.com。关于马戏团马戏团是一个多元文化和综合机构，与客户合作，以高影响力的创造力发展有效的沟通。其客户包括网飞、 Spotify 、 WeWork 、优步、易趣、推特、舒尔、 DC Shoes 、 Barcel USA 、 Telemundo 和谷歌。欲了解更多信息，请访问 www.circusmarketing.com。
The Jersey
案例简介：NORTHGATE MARKET EMPATHIZES WITH THE STRUGGLES OF MULTICULTURAL FAMILIES DURING THE WORLD CUP Anaheim, California (July, 2018) – Based on the powerful insights of parents who have experienced the cultural differences that arise from raising ambicultural families, Northgate Gonzalez Market, the family-owned and operated Hispanic supermarket chain and its agency, Circus, have produced Jersey. Representing the experiences of millions of Hispanics, Jersey is a beautiful story representing those who live in two worlds. “Soccer is about passion. The World Cup is something enormous and is something many Hispanics eagerly await every four years. That same passion is not always shared by the ambicultural younger generation. Most of our customers have experienced or seen this cultural duality in some form with their children. It is a reality for today’s ambicultural generation,” said Caro D’Antuono, Vice President of Marketing for Northgate Market. “During this World Cup, we wanted to let our customers know that we understand their frustration and we found a way for Northgate to become part of the conversation.” "Food and soccer have always been a point of unification for Hispanics, so we joined the two to create this meaningful story with which I’m pretty sure much of our audience can relate,” continued Bruno Lambertini, Founder and CEO of Circus. “This is our first campaign with Northgate and we are lucky it relates to something as important as the World Cup. The results show what we can achieve by joining Northgate Market’s knowledge of the business with our data capabilities and creativity.” Jersey is part of an integrated campaign developed by Circus which also includes radio and social media. Credits Advertiser: Northgate Market Agency: Circus Executive Creative Director: Federico Durán Creative Director: Marcela Ángeles Creative Lead / Copywriter: Alejandro Ramírez Art Director : Susana Dueñas AV/ Motion Graphics: José Lica Art Director: Rafael Ramírez Producer: Maia Liaudat Production Company: Habitant Audio Production House: Animal Music Director of Digital: Aaron Nava Account Manager: Jennifer Quezada About Northgate Gonzalez Market Founded in 1980, Northgate Gonzalez Market is an authentic, family-owned and operated Hispanic supermarket chain with 40 stores throughout Southern California. Headquartered in Anaheim, Calif., it maintains its cultural heritage by offering its customers the best quality and freshest foods, imported and domestic ingredients, onsite bakeries and meat counters, tortillería and Mexican kitchens at select locations, and bilingual, personalized service. A Latino grocery experience for everyone, Northgate Market’s commitment to its communities is realized by the González Reynoso Family Foundation with programs including sponsoring fitness events, assisting families in need, providing healthy eating initiatives and supporting various activities in Mexico. Visit www.northgatemarket.com for more information. About Circus Circus is a multicultural and integrated agency that partners with clients to develop effective communication with high impact creativity. Among its clients are Netflix, Spotify, WeWork, Uber, eBay, Twitter, Shure, DC Shoes, Barcel USA, Telemundo and Google. For more information, please visit www.circusmarketing.com.
球衣
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The Jersey
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基本信息
- 广告战役： #Northgate Market#
- 广告品牌： Northgate Market
- 发布日期： 2018-07-01
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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