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爱的味道
案例简介:Lacta 巧克力是希腊爱情的象征,它想表达的是,没有爱情,生活就无味。一部 73 分钟的品牌电影在情人节制作并在网上发布,并在电视上播出,名为 “爱的味道”。在这部电影中,48 岁的孤独男人阿里斯和一个美丽的年轻女孩生活在一起,她预测并满足了他的每一个愿望,而从不想要任何回报。因为她实际上是一个安卓机器人,今年是 2038。埃利拥有完美的人体,拥有最先进的人工智能,并可以访问云中的所有数据,是理想的个人助理。直到有一天,她的操作系统意外地更新了 “人工情绪”,现在她觉得被忽视了,想知道所有关于爱情的事情。阿里斯解雇了她,告诉她爱情是人类最糟糕的事情, 但是当她送给他一颗 Lacta 巧克力,并要求他描述它对她的味道,因为她不能吃,他屈服了,开始给她讲一个 20 年前开始的故事, 2018年在雅典.
爱的味道
案例简介:Lacta chocolate, a symbol for love in Greece, wanted to convey that without love, life is tasteless. A 73 minute branded film was produced and released online and aired on TV on Valentine's Day, titled "The Taste of Love". In it, Aris, a 48-year old lonely man, is living with a beautiful young girl that predicts and satisfies his every wish without ever wanting anything in return. Because she's in fact an android robot, and the year is 2038. ELLi, has a perfect human body and features the most advanced Artificial Intelligence as well as access to all his data in the cloud, acting as the ideal personal assistant. Until one day, her operating system is accidentally updated with "Artificial Emotions”, and now she feels neglected and wants to find out all there is about love. Aris dismisses her, telling her that love is the worst thing that can happen to man, but when she presents him with a Lacta chocolate and asks him to describe its taste for her since she cannot eat, he succumbs and starts telling her a story that began 20 years ago, in Athens in 2018...
The Taste of Love
案例简介:Lacta 巧克力是希腊爱情的象征,它想表达的是,没有爱情,生活就无味。一部 73 分钟的品牌电影在情人节制作并在网上发布,并在电视上播出,名为 “爱的味道”。在这部电影中,48 岁的孤独男人阿里斯和一个美丽的年轻女孩生活在一起,她预测并满足了他的每一个愿望,而从不想要任何回报。因为她实际上是一个安卓机器人,今年是 2038。埃利拥有完美的人体,拥有最先进的人工智能,并可以访问云中的所有数据,是理想的个人助理。直到有一天,她的操作系统意外地更新了 “人工情绪”,现在她觉得被忽视了,想知道所有关于爱情的事情。阿里斯解雇了她,告诉她爱情是人类最糟糕的事情, 但是当她送给他一颗 Lacta 巧克力,并要求他描述它对她的味道,因为她不能吃,他屈服了,开始给她讲一个 20 年前开始的故事, 2018年在雅典.
The Taste of Love
案例简介:Lacta chocolate, a symbol for love in Greece, wanted to convey that without love, life is tasteless. A 73 minute branded film was produced and released online and aired on TV on Valentine's Day, titled "The Taste of Love". In it, Aris, a 48-year old lonely man, is living with a beautiful young girl that predicts and satisfies his every wish without ever wanting anything in return. Because she's in fact an android robot, and the year is 2038. ELLi, has a perfect human body and features the most advanced Artificial Intelligence as well as access to all his data in the cloud, acting as the ideal personal assistant. Until one day, her operating system is accidentally updated with "Artificial Emotions”, and now she feels neglected and wants to find out all there is about love. Aris dismisses her, telling her that love is the worst thing that can happen to man, but when she presents him with a Lacta chocolate and asks him to describe its taste for her since she cannot eat, he succumbs and starts telling her a story that began 20 years ago, in Athens in 2018...
爱的味道
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The Taste of Love
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