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达尔文
案例简介：哈维 · 尼科尔斯 (Harvey Nichols) 发起了一项新的重大活动，庆祝其旗舰骑士桥商店推出新的男装目的地。在哈维 · 尼科尔斯真正的开玩笑风格中，亚当 & 埃维德贝的综合运动取笑了一些世界上最伟大的男人和他们犯下的风格上的罪恶 -- 来自查尔斯 · 达尔文, 威廉·莎士比亚和阿尔伯特 · 爱因斯坦致巴拉克 · 奥巴马和鲍里斯 · 约翰逊。这些人在他们的领域是无与伦比的, 他们的成就或地位是无可争议的，更不用说批评了 -- 这种人只有哈维 · 尼科尔斯才会厚颜无耻地认为是一个小小的缝制故障。这场运动突出了他们的一些最大成就和风格失礼,并建议他们如何通过理发、胡须修剪、时尚的裤子、夹克或运动鞋来改善自己的外观。它旨在强调哈维 · 尼科尔斯 · 骑士桥是伦敦伟人的唯一目的地。 “伟人” 运动于 5月5日爆发，在哈维 · 尼科尔斯的历史上，这也是第一次出现在数字户外、社交媒体、在线店内和印刷以及电视上。沙迪 · 哈利威尔哈维 · 尼科尔斯的创意和营销总监说: “随着社交媒体的增长，对名人着装、街头风格和博客的兴趣, 现在人们对男性时尚更加感兴趣，并期望男性应该把它做好。正如我们的竞选活动正确指出的那样，伟人值得拥有伟大的风格。凭借我们来自世界上最激动人心的设计师、训练有素的风格顾问团队和忠诚度应用程序的新编辑，奖励顾客在商店消费的每一英镑, 我们在骑士桥的新男装空间确保了体验简单、快速和无压力,让它成为所有伟人的男装目的地。亚当 & 埃维德贝的执行创意总监本 · 托利特说: “从时间的黎明开始，男人就有很多东西要写: 伟大的文学作品, 要写出极其复杂的方程式，要运行全球超级大国。总是必须给予的东西。这通常是他们衣柜里的东西。"
达尔文
案例简介：Harvey Nichols has launched a major new campaign to celebrate the launch of its New Menswear Destination at its flagship Knightsbridge store.In Harvey Nichols’ true tongue-in-cheek style, the integrated campaign by adam&eveDDB, pokes fun at some of the world’s greatest men and style sins they have committed - from Charles Darwin, William Shakespeare and Albert Einstein, to Barack Obama and Boris Johnson.These men are unparalleled in their field, their achievement or status is beyond dispute let alone criticism - the sort of men that only Harvey Nichols would have the audacity to hold to account for a minor sartorial glitch.The campaign highlights some of their biggest achievements and style faux pas, and recommends how they could have improved their look with a haircut, beard trim, stylish trousers, jackets or trainers. It aims to emphasise that Harvey Nichols Knightsbridge is the only destination for great men in London.The ‘Great Men ’ campaign breaks on 5th May and also encompasses digital out of home, social media, online in-store and print as well as TV for the first time in Harvey Nichols’ history.Shadi Halliwell, Creative and Marketing Director at Harvey Nichols says: “With the growth of social media, interest in celebrity dressing, street style and bloggers, there is now even more interest in men’s fashion and an expectation that men should be getting it right. As our campaign rightly points out, Great Men deserve great style. With our new edit from the world’s most exciting designers, a team of highly trained Style Advisors and a loyalty app that rewards customers for every pound spent in store, our new menswear space in Knightsbridge ensures the experience is easy, quick and stress-free, making it the Menswear Destination for all of the Great Men out there.”Ben Tollett, Executive Creative Director, adam&eveDDB, says: “Since the dawn of time, men have had a lot on their plates: great literary works to pen, earth-shatteringly complex equations to write, global superpowers to run. Something's always had to give. And that's usually been the stuff inside their wardrobes.”
Darwin
案例简介：哈维 · 尼科尔斯 (Harvey Nichols) 发起了一项新的重大活动，庆祝其旗舰骑士桥商店推出新的男装目的地。在哈维 · 尼科尔斯真正的开玩笑风格中，亚当 & 埃维德贝的综合运动取笑了一些世界上最伟大的男人和他们犯下的风格上的罪恶 -- 来自查尔斯 · 达尔文, 威廉·莎士比亚和阿尔伯特 · 爱因斯坦致巴拉克 · 奥巴马和鲍里斯 · 约翰逊。这些人在他们的领域是无与伦比的, 他们的成就或地位是无可争议的，更不用说批评了 -- 这种人只有哈维 · 尼科尔斯才会厚颜无耻地认为是一个小小的缝制故障。这场运动突出了他们的一些最大成就和风格失礼,并建议他们如何通过理发、胡须修剪、时尚的裤子、夹克或运动鞋来改善自己的外观。它旨在强调哈维 · 尼科尔斯 · 骑士桥是伦敦伟人的唯一目的地。 “伟人” 运动于 5月5日爆发，在哈维 · 尼科尔斯的历史上，这也是第一次出现在数字户外、社交媒体、在线店内和印刷以及电视上。沙迪 · 哈利威尔哈维 · 尼科尔斯的创意和营销总监说: “随着社交媒体的增长，对名人着装、街头风格和博客的兴趣, 现在人们对男性时尚更加感兴趣，并期望男性应该把它做好。正如我们的竞选活动正确指出的那样，伟人值得拥有伟大的风格。凭借我们来自世界上最激动人心的设计师、训练有素的风格顾问团队和忠诚度应用程序的新编辑，奖励顾客在商店消费的每一英镑, 我们在骑士桥的新男装空间确保了体验简单、快速和无压力,让它成为所有伟人的男装目的地。亚当 & 埃维德贝的执行创意总监本 · 托利特说: “从时间的黎明开始，男人就有很多东西要写: 伟大的文学作品, 要写出极其复杂的方程式，要运行全球超级大国。总是必须给予的东西。这通常是他们衣柜里的东西。"
Darwin
案例简介：Harvey Nichols has launched a major new campaign to celebrate the launch of its New Menswear Destination at its flagship Knightsbridge store.In Harvey Nichols’ true tongue-in-cheek style, the integrated campaign by adam&eveDDB, pokes fun at some of the world’s greatest men and style sins they have committed - from Charles Darwin, William Shakespeare and Albert Einstein, to Barack Obama and Boris Johnson.These men are unparalleled in their field, their achievement or status is beyond dispute let alone criticism - the sort of men that only Harvey Nichols would have the audacity to hold to account for a minor sartorial glitch.The campaign highlights some of their biggest achievements and style faux pas, and recommends how they could have improved their look with a haircut, beard trim, stylish trousers, jackets or trainers. It aims to emphasise that Harvey Nichols Knightsbridge is the only destination for great men in London.The ‘Great Men ’ campaign breaks on 5th May and also encompasses digital out of home, social media, online in-store and print as well as TV for the first time in Harvey Nichols’ history.Shadi Halliwell, Creative and Marketing Director at Harvey Nichols says: “With the growth of social media, interest in celebrity dressing, street style and bloggers, there is now even more interest in men’s fashion and an expectation that men should be getting it right. As our campaign rightly points out, Great Men deserve great style. With our new edit from the world’s most exciting designers, a team of highly trained Style Advisors and a loyalty app that rewards customers for every pound spent in store, our new menswear space in Knightsbridge ensures the experience is easy, quick and stress-free, making it the Menswear Destination for all of the Great Men out there.”Ben Tollett, Executive Creative Director, adam&eveDDB, says: “Since the dawn of time, men have had a lot on their plates: great literary works to pen, earth-shatteringly complex equations to write, global superpowers to run. Something's always had to give. And that's usually been the stuff inside their wardrobes.”
达尔文
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Darwin
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基本信息
- 广告战役： #Great men# , # deserve great style#
- 广告品牌： Harvey Nichols
- 发布日期： 2016-05-01
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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