Imma，一个在Instagram和TikTok上都有大量粉丝的“网红” (Instagram, TikTok)，出现在了梦龙的新的广告里。 梦龙现在针对中国市场新推出了一款抹茶口味。而Imma这位来自日本的网红（由一个日本公司创立）则是这一款口味的最好代言人。 不过问题在于，她无法亲自“尝”到这款雪糕。 不管怎么说Imma仍是一位吸引眼球的代言人。而且Imma的潮流形象也很适合这次全新推出的口味。本次广告包含了电视，广告牌，社交媒体，和一些推广网站的投放。 CREDITS Agency: Fred & Farid Shanghai Client: Magnum Ice-Cream Chief Creative Officers: Fred & Farid Executive Creative Director: Feng Huang Associate Creative Director: Jean-Baptiste Le Divelec Copywriter: Sihan Jin Art Director: Dagny Rozniak Brand Strategists: Karen Ge, Si Liu Agency Supervisor: Chelsea Lin, Sherry Zhang Agency Producer: Tilda He Client: Unilever / Magnum China Vice President, Food & Refreshment North Asia: Benny Xu Marketing Director: Terrence Wu Senior Brand Manager: Aubrey Xu Assistant Brand Manager: Min Lim Assistant Brand Manager: Vicky Xu Production: Nion Tokyo CEO: Moriya Takayuki Producers: Yumi An/ Yuna Hori/ Kosuke Onishi/ Lin Yin Line Producer: Nobuki Ogawa Print Producer: Shion Kimura Director: Chris Rudz Director of Photography: Andrzej Rudz Photographer (Key Visual): Genki Ito Photographer (Social Posters): Yusuke Kusaba Art Director: Motty Post-Production: Cutters studios Editors: Luc-Yan Picker/ Ruri Abe CGI artist: Ani-cafe Magnum global footage: Director: Martin Werner D.O.P : Nicolaj Bruel Production Company: Proppa Executive Producer: Pablo Martínez Art Director: Peter Grant/Pancho Chamorro Wardrobe: Melanie Buchave/Lucia Lopez Spinola Editor: Filip Malasek / Robota Post House & Colorist: Bacon X 来源: Campaign 中国 Topics 中国 梦龙 和路雪 广告 Weibo 0 Weixin 0 whatsapp 0 whatsapp 0 Facebook 0 linkedin 0