Gaming is better when we play together, which is why the new holiday campaign for Xbox Live Gold showcases the dynamic of true friendship while playing favorite titles, with favorite people. One hero video cuts between three friends playing the popular shooter game, 'Overwatch' in their respective homes.Ayzenberg was tasked to challenge traditional perceptions of a console’s online gaming service, so the new Xbox Live campaign speaks to enhanced multi-player functionality, group discovery features, and voice and messaging chat. The campaign features four 30- to 60-second online videos, visual ID and social content.CreditsClient: Microsoft XboxCraig McNary, Director, Xbox Integrated MarketingJosh Munsee, Senior Manager, Xbox Integrated MarketingDevin Moore, Marketing Manager, Xbox Integrated MarketingEric Hermelee, Senior Director, Product MarketingAndrew Jenkins, Director, Product MarketingAmy Hinchey, Product Marketing Project ManagerAgency: Ayzenberg GroupGary & Matt – Executive Creative DirectorsNoah Eichen, Creative DirectorAllen Bey, Creative DirectorFern Espinoza, Creative DirectorMatt Rice, VP, Creative OperationsRebecca Rose, SVP, Social MediaCory Teale, Director, Social Media OperationsCaroline Collins, Director, Social MediaAndrew Culp, Director, Integrated StrategyJude Ambrosio, Associate Director, Social StrategyErik Schmitt, Associate Director, Social StrategySahar Gholami, Senior DesignerTerry Wolfinger, Senior IllustratorGary Seastrom, Art DirectorKate Tornay, CopywriterJasen Wong, CopywriterShaun Lang, PhotographerMehera Bey, Head of ProductionJonathan Clark, Senior Supervising ProducerAllan De Leon, Senior ProducerBori Surh, ProducerTara Cheitlin, ProducerJes Shipley, Production CoordinatorJustin Hills, VP, Strategy and IntegrationGeordie Larratt-Smith, Account DirectorJustin Kirby, Account DirectorChy Lin, Senior Integrated Project ManagerProduction Company: Gravy FilmsDirector: Crobin LeoJoe Williams, EditorCameron Rumford, EditorJim Staskauskas, EditorChris May, Editor