案例简介：MOXIE pictures 'LENA BEUG 引导人们为 深河岩 纽约，纽约，2013年5月2日: Moxie Pictures 导演 Lena Beug 帮助喜剧新人中不幸脱水的人: 20 岁的 “更衣室” 和 “咖啡馆”，为 McCann 的深河岩服务, 都柏林。这场运动由爱尔兰市场的红色电影《都柏林》制作，在令人尴尬的滑稽场景中捕捉到了男性的精神故障。Beug 是爱尔兰人，在美国和英国由 Moxie 代表。 Beug 说，“我一看到这些剧本，就知道我想做。这个想法简单明了，“当你脱水的时候，你的大脑不是 100%。” 挑战是用一种真正推动这个想法的方式来投射它和艺术。我想让观众通过人物脱水的眼睛看到世界。这是一个奇怪的、慢下来的、去饱和的世界，没有什么是应该的。" “更衣室” 打开了一个赤裸的年轻人，他拉着储物柜上的挂锁。画外音宣称，“当你没有水分时，你的大脑没有 100%。“ 似乎什么都没用，然后看着他身后: 到处打扮女人。这是女子更衣室。画外音和 supers 总结道，“当你不能直接思考时，水合物。深 RiverRock。” 在 “咖啡馆”，我们打开一对夫妇试图在咖啡馆点菜。那个男人命令女服务员 “Dnos”。“她很困惑。他又说了一遍，“Dnos”，并指着菜单上的单词。女服务员翻翻菜单，这样菜单上就清楚地写着 “汤”。他说，“汤”。画外音总结道，“当你不能直接思考时，要补充水分。深 RiverRock。” 该活动还包括: 20 “杰拉尔丁”。 关于 MOXIE 图片 Moxie 于 1992年推出，将故事片导演的独特情感和业内顶级商业导演的独特愿景带到不同的媒体，包括商业广告、故事片、电视、网络系列, 赞助内容、音乐和政治媒体。像托德 · 海因斯、埃罗尔 · 莫里斯和托德 · 菲利普斯这样的标志性导演也加入了广告中的一些顶级人物，比如马丁 · 格兰杰和弗兰克 · 托达罗，形成了一个无与伦比的人才名册, 获得行业最高奖项。

案例简介：MOXIE PICTURES’ LENA BEUG GUIDES PARCHED GUYS FOR DEEP RIVERROCK New York, NY, May 2ND, 2013: Moxie Pictures director Lena Beug helps hapless, dehydrated guys in the comedic new :20s “Locker Room” and “Café” for Deep RiverRock out of McCann, Dublin. The campaign, produced by Red Rage Films, Dublin for the Irish market, captures men’s mental malfunctions in embarrassingly hilarious situations. Beug, a native of Ireland, is represented in the U.S. and U.K. by Moxie. Says Beug, “The minute I saw these scripts, I knew I wanted to do them. The idea is simple and clear, ‘when you’re dehydrated your brain’s not at 100 percent.’ The challenge was to cast it and art direct in a way that would really push the idea. I wanted the viewer to see the world through the characters dehydrated eyes. It’s a strange, slowed down, de-saturated world where nothing is quite as it should be.” “Locker Room” opens on a shirtless young man tugging and tugging at a padlock on a locker. A voiceover declares, “When you’re not hydrated, your brain’s not at 100%.” Nothing seems to work, then looks behind him: primping and dressing women everywhere. This is the women’s locker room. The voiceover and supers conclude, “When you can’t think straight, hydrate. Deep RiverRock.” In “Café,” we open on a couple trying to order at a café. The man orders to the waitress, “Dnos.” She’s confused. He says again, “Dnos,” and points to the word on the menu. The waitress flips the menu over so it clearly reads, ‘soup.’ He says, “Soup.” The voiceover concludes, “When you can’t think straight, hydrate. Deep RiverRock.” The campaign also includes the :20 “Geraldine.” ABOUT MOXIE PICTURES Launched in 1992, Moxie brings the distinctive sensibilities of feature film directors, and the unique vision of the industry’s top commercial directors to diverse media including commercials, feature films, television, web series, sponsored content, music and political media. The presence of iconic directors such as Todd Haynes, Errol Morris and Todd Phillips join some of the top names in commercials, such as Martin Granger and Frank Todaro to form an unparalleled talent roster, garnering the industry’s top awards.

更衣室 | Locker Room

案例简介：MOXIE pictures 'LENA BEUG 引导人们为 深河岩 纽约，纽约，2013年5月2日: Moxie Pictures 导演 Lena Beug 帮助喜剧新人中不幸脱水的人: 20 岁的 “更衣室” 和 “咖啡馆”，为 McCann 的深河岩服务, 都柏林。这场运动由爱尔兰市场的红色电影《都柏林》制作，在令人尴尬的滑稽场景中捕捉到了男性的精神故障。Beug 是爱尔兰人，在美国和英国由 Moxie 代表。 Beug 说，“我一看到这些剧本，就知道我想做。这个想法简单明了，“当你脱水的时候，你的大脑不是 100%。” 挑战是用一种真正推动这个想法的方式来投射它和艺术。我想让观众通过人物脱水的眼睛看到世界。这是一个奇怪的、慢下来的、去饱和的世界，没有什么是应该的。" “更衣室” 打开了一个赤裸的年轻人，他拉着储物柜上的挂锁。画外音宣称，“当你没有水分时，你的大脑没有 100%。“ 似乎什么都没用，然后看着他身后: 到处打扮女人。这是女子更衣室。画外音和 supers 总结道，“当你不能直接思考时，水合物。深 RiverRock。” 在 “咖啡馆”，我们打开一对夫妇试图在咖啡馆点菜。那个男人命令女服务员 “Dnos”。“她很困惑。他又说了一遍，“Dnos”，并指着菜单上的单词。女服务员翻翻菜单，这样菜单上就清楚地写着 “汤”。他说，“汤”。画外音总结道，“当你不能直接思考时，要补充水分。深 RiverRock。” 该活动还包括: 20 “杰拉尔丁”。 关于 MOXIE 图片 Moxie 于 1992年推出，将故事片导演的独特情感和业内顶级商业导演的独特愿景带到不同的媒体，包括商业广告、故事片、电视、网络系列, 赞助内容、音乐和政治媒体。像托德 · 海因斯、埃罗尔 · 莫里斯和托德 · 菲利普斯这样的标志性导演也加入了广告中的一些顶级人物，比如马丁 · 格兰杰和弗兰克 · 托达罗，形成了一个无与伦比的人才名册, 获得行业最高奖项。

更衣室 | Locker Room

案例简介：MOXIE PICTURES’ LENA BEUG GUIDES PARCHED GUYS FOR DEEP RIVERROCK New York, NY, May 2ND, 2013: Moxie Pictures director Lena Beug helps hapless, dehydrated guys in the comedic new :20s “Locker Room” and “Café” for Deep RiverRock out of McCann, Dublin. The campaign, produced by Red Rage Films, Dublin for the Irish market, captures men’s mental malfunctions in embarrassingly hilarious situations. Beug, a native of Ireland, is represented in the U.S. and U.K. by Moxie. Says Beug, “The minute I saw these scripts, I knew I wanted to do them. The idea is simple and clear, ‘when you’re dehydrated your brain’s not at 100 percent.’ The challenge was to cast it and art direct in a way that would really push the idea. I wanted the viewer to see the world through the characters dehydrated eyes. It’s a strange, slowed down, de-saturated world where nothing is quite as it should be.” “Locker Room” opens on a shirtless young man tugging and tugging at a padlock on a locker. A voiceover declares, “When you’re not hydrated, your brain’s not at 100%.” Nothing seems to work, then looks behind him: primping and dressing women everywhere. This is the women’s locker room. The voiceover and supers conclude, “When you can’t think straight, hydrate. Deep RiverRock.” In “Café,” we open on a couple trying to order at a café. The man orders to the waitress, “Dnos.” She’s confused. He says again, “Dnos,” and points to the word on the menu. The waitress flips the menu over so it clearly reads, ‘soup.’ He says, “Soup.” The voiceover concludes, “When you can’t think straight, hydrate. Deep RiverRock.” The campaign also includes the :20 “Geraldine.” ABOUT MOXIE PICTURES Launched in 1992, Moxie brings the distinctive sensibilities of feature film directors, and the unique vision of the industry’s top commercial directors to diverse media including commercials, feature films, television, web series, sponsored content, music and political media. The presence of iconic directors such as Todd Haynes, Errol Morris and Todd Phillips join some of the top names in commercials, such as Martin Granger and Frank Todaro to form an unparalleled talent roster, garnering the industry’s top awards.

暂无简介

更衣室 | Locker Room

暂无简介