Iconic French Champagne house Moët & Chandon launched its newest global advertising campaign, 'Must be'. The video debuted coinciding with the annual Moët Grand Day, a full-day of sparkling celebrations around the globe that was celebrated in over 80 countries this year.The 'Must Be' platform is a modernized approach for the 275-year-old brand heritage that is so rooted in tradition and pioneered redefining the art of celebration, focused on magnifying moments of celebration both big and small. The film displays a profusion of emotions that make up some of life’s remarkable moments, showcasing Moët’s wide range of wines.'Must Be' embraces the idea that we don’t remember days, we remember moments, and there is a style of champagne for every moment worth celebrating – life’s most memorable moments must be Moët & Chandon. Whether on the beach this summer enjoying Moët Ice, at a picnic with Imperial Rosé, or celebrating a wedding with a Grand Vintage, ‘Must Be’ continues to express how life’s big and small moments are worth celebrating with Moët & Chandon.CreditsBrand: Moet & ChandonDirector: Manu CossuCreative Agency: Ogilvy Paris