Cow|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

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案例简介：阿联酋五分之一的人因肥胖和不良饮食而患有胃病。胃胀是它最明显的症状。它会产生气体，让你陷入很多尴尬的境地。如不立即治疗，可导致溃疡、胃炎、胃食管反流病 (GERD) 、胃癌等严重并发症。 Aster Hospital 希望以轻松的方式让公众意识到这种生活方式疾病。我们采取了洞察力 -- 不要让你的食物填满你的胃 -- 并给出了一个直观的类比。连接是即时的。视觉上给读者带来了微笑，同时突出了医院的特色。

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案例简介：One in five people in the UAE is suffering from gastric problems because of obesity and poor diets. Bloated stomach is its most visible symptom. It generates gas, putting you in a lot of embarrassing situations. If not treated immediately, it can lead to Ulcer, Gastritis, Gastroesophageal Reflux Disease (GERD), Stomach Cancer and other grave complications. Aster Hospital wanted to create public awareness on this lifestyle disease, in a lighthearted manner. We took the insight – don’t let your food fill your stomach with gas – and gave it a visual analogy. The connect was immediate. The visual brought a smile on the reader’s face while highlighting the hospital's speciality.