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本特利葬礼
案例简介：人们对埋葬器官并不感到震惊。但他们是被一辆豪华车掩埋的。为了改变这种情况，我们邀请了一位著名而古怪的巴西亿万富翁奇昆尼奥 · 斯卡帕在他的 Facebook 页面上发布，他将把宾利埋在他豪宅的院子里。影响是巨大的。人们遭到反抗，媒体批评了他的决定。随后举行了实际的葬礼，媒体向全国直播。将汽车放入坟墓后，他停止了埋葬，器官捐赠运动被揭露出来 -- 器官捐赠在 1 个月内增加了 31.5%。
本特利葬礼
案例简介：People are not shocked by the burying of organs. But they are by the burying of a luxury car. To change that, we asked a famous and eccentric Brazilian billionaire, Chiquinho Scarpa, to post on his Facebook page that he would bury his Bentley in the yard of his mansion. The impact was huge. People were revolted and the media criticized his decision. An actual burial ceremony followed, with the media broadcasting live to the whole country. After placing the car into the grave, he stopped the burial and the organs donation campaign was revealed – organs donations increased by 31.5% in 1 month.
Bentley Burial
案例简介：人们对埋葬器官并不感到震惊。但他们是被一辆豪华车掩埋的。为了改变这种情况，我们邀请了一位著名而古怪的巴西亿万富翁奇昆尼奥 · 斯卡帕在他的 Facebook 页面上发布，他将把宾利埋在他豪宅的院子里。影响是巨大的。人们遭到反抗，媒体批评了他的决定。随后举行了实际的葬礼，媒体向全国直播。将汽车放入坟墓后，他停止了埋葬，器官捐赠运动被揭露出来 -- 器官捐赠在 1 个月内增加了 31.5%。
Bentley Burial
案例简介：People are not shocked by the burying of organs. But they are by the burying of a luxury car. To change that, we asked a famous and eccentric Brazilian billionaire, Chiquinho Scarpa, to post on his Facebook page that he would bury his Bentley in the yard of his mansion. The impact was huge. People were revolted and the media criticized his decision. An actual burial ceremony followed, with the media broadcasting live to the whole country. After placing the car into the grave, he stopped the burial and the organs donation campaign was revealed – organs donations increased by 31.5% in 1 month.
本特利葬礼
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Bentley Burial
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基本信息
- 广告战役： #Brazilian Association of Organ Transplantation-推广与活动-33610#
- 广告品牌： BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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