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星球健身: 希尔·霍利迪的海报男孩
案例简介:
星球健身: 希尔·霍利迪的海报男孩
案例简介:
Planet Fitness: Poster Boy by Hill Holliday
案例简介:
Planet Fitness: Poster Boy by Hill Holliday
案例简介:
星球健身: 希尔·霍利迪的海报男孩
暂无简介
Planet Fitness: Poster Boy by Hill Holliday
暂无简介
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Hill Holliday has created an ad for Planet Fitness that features a "Puffy Baby Man" who becomes irritated when the buff men on the billboards outside of his apartment begin to taunt him. The spot is the latest in the brand's ongoing "The world judges, we don’t" campaign, which launched on New Year's Eve last year. CreditsChief Creative Officer: Lance JensenCreative Director: Khari StreeterCreative Director - Copy: Ken RatcliffeAssociate Creative Director - Copy: Ramon De Los SantosSenior Art Director: James BarkleyJunior Copywriter: Bobby DurbenJunior Designer: Sabrina JohnsonAgency Executive Producer: Paul ShannonAssistant Integrated Producer: Heather HoglundGroup Account Director: Scott RabshnuckAccount Director: Steve BriggsVP, Management Supervisor: Courtney HollowayAccount Supervisor: Kristina BurkeProject Manager: Kristin GreenProject Manager: Emily SkippChief Strategy Officer: Lesley BielbyPlanner: Audrey CheeVP, Senior Digital Strategist: Michelle McCuddenDigital Strategist: Ryan DunnAssociate Digital Strategist: Matt HudginsAssociate Media Director-Planning: Victoria BelliveauEVP, Director of Integrated Investments: Stacy ShepatinAssociate Media Director, National Video Investments: Michelle GaudetSupervisor, National Video Investments: Brian CincottaAssistant Buyer, National Video Investments: Adam OchabProduction Company: Caviar ContentExecutive Producer: Jaasper ThomlinsonDirector: Keith SchofieldCinematographer: Damian AcevedoLine Producer: Adrianne McCurrachEdit House: Bug EditorialEdit House: Andre BetzMusic House: South MusicOriginal Music: Artist/Title: Auld Lang SyneMusic Producer: Sean Simmons / Ann HaugenSound Design /Mix: Soundtrack BostonSound Engineer: Mike SecherPost Production: Brickyard VFXPost Producer: Ellen SchmidtVFX Supervisor: Sean McLeanLead Flame: Andrew DiefenbachGraphics: Black Math
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