案例简介：利奥 · 伯内特 · 伦敦发起了一场运动，展示了在一些早上，只有麦当劳的早餐是如何做到的 麦当劳正在发起他们最新的早餐活动，该活动展示了在一些早晨，麦当劳早餐如何为一天提供必要的开始。 该活动由 Leo Burnett London 发起，包括电视、户外、数字显示、广播、新闻和社交。这是基于这样一个想法，在一些早上，当你需要摆脱前一天晚上，或者为未来的一天做准备时, 没有任何旧的早餐可以做 -- 它必须是麦当劳的早餐。 在 30 秒的电视现场，我们跟着一个母鸡派对提前出发，前面还有很长一段路要走。随着聚会的进行，他们都有一个共同的需求 -- 需要一份麦当劳早餐来为他们安排一天的时间。电视广告通过在线支持，并通过 OMD 与媒体一起运行九周。 麦当劳营销主管史蒂夫 · 豪厄尔斯 (Steve Howells) 表示: “这项新活动是对麦当劳早餐及其在顾客生活中扮演的角色的真正庆祝。我们感到自豪的是，它拥有真正的客户洞察力，创意输出感觉新鲜、现代和相关。" 利奥 · 伯内特伦敦分校的丹 · 麦科马克和卢克 · 博金斯补充道: “这场运动是对早晨的庆祝 -- 从沼泽标准到头脑 -- 极其美好。它承认这样一个事实，即有时低于标准的早餐是不够的。有些早上只是叫麦当劳。

案例简介：LEO BURNETT LONDON CREATES CAMPAIGN SHOWING HOW ON SOME MORNINGS, ONLY A MCDONALD’S BREAKFAST WILL DO McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day. The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social. It is based on the idea that on some mornings when you need to shake off the night before, or gear up for the day ahead, not any old breakfast will do – it has to be a McDonald’s breakfast. In the 30-second TV spot, we follow a hen party setting off early with a long drive ahead. As the party gathers, they all share one common need – the need for a McDonald’s breakfast to set them up for the day. The TV ad is supported through the line and runs for nine weeks with media through OMD. Steve Howells, Head of Marketing at McDonald’s, said: “This new campaign is a real celebration of McDonald’s breakfast and the role it plays in our customers’ lives. We are proud that it is borne of a true customer insight and the creative output feels fresh, modern and relevant.” Dan McCormack and Luke Boggins at Leo Burnett London added: “This campaign is a celebration of mornings - from the bog-standard to the mind-bogglingly good. It acknowledges the fact that sometimes a sub-standard breakfast will not suffice. Some mornings just call for McDonald’s.

只有麦当劳能做到 | Only A McDonald's Breakfast Will Do

案例简介：利奥 · 伯内特 · 伦敦发起了一场运动，展示了在一些早上，只有麦当劳的早餐是如何做到的 麦当劳正在发起他们最新的早餐活动，该活动展示了在一些早晨，麦当劳早餐如何为一天提供必要的开始。 该活动由 Leo Burnett London 发起，包括电视、户外、数字显示、广播、新闻和社交。这是基于这样一个想法，在一些早上，当你需要摆脱前一天晚上，或者为未来的一天做准备时, 没有任何旧的早餐可以做 -- 它必须是麦当劳的早餐。 在 30 秒的电视现场，我们跟着一个母鸡派对提前出发，前面还有很长一段路要走。随着聚会的进行，他们都有一个共同的需求 -- 需要一份麦当劳早餐来为他们安排一天的时间。电视广告通过在线支持，并通过 OMD 与媒体一起运行九周。 麦当劳营销主管史蒂夫 · 豪厄尔斯 (Steve Howells) 表示: “这项新活动是对麦当劳早餐及其在顾客生活中扮演的角色的真正庆祝。我们感到自豪的是，它拥有真正的客户洞察力，创意输出感觉新鲜、现代和相关。" 利奥 · 伯内特伦敦分校的丹 · 麦科马克和卢克 · 博金斯补充道: “这场运动是对早晨的庆祝 -- 从沼泽标准到头脑 -- 极其美好。它承认这样一个事实，即有时低于标准的早餐是不够的。有些早上只是叫麦当劳。

只有麦当劳能做到 | Only A McDonald's Breakfast Will Do

案例简介：LEO BURNETT LONDON CREATES CAMPAIGN SHOWING HOW ON SOME MORNINGS, ONLY A MCDONALD’S BREAKFAST WILL DO McDonald’s is launching their latest breakfast campaign, which shows how on some mornings a McDonald’s breakfast provides the essential start to the day. The campaign, created by Leo Burnett London, comprises TV, OOH, digital display, radio, press and social. It is based on the idea that on some mornings when you need to shake off the night before, or gear up for the day ahead, not any old breakfast will do – it has to be a McDonald’s breakfast. In the 30-second TV spot, we follow a hen party setting off early with a long drive ahead. As the party gathers, they all share one common need – the need for a McDonald’s breakfast to set them up for the day. The TV ad is supported through the line and runs for nine weeks with media through OMD. Steve Howells, Head of Marketing at McDonald’s, said: “This new campaign is a real celebration of McDonald’s breakfast and the role it plays in our customers’ lives. We are proud that it is borne of a true customer insight and the creative output feels fresh, modern and relevant.” Dan McCormack and Luke Boggins at Leo Burnett London added: “This campaign is a celebration of mornings - from the bog-standard to the mind-bogglingly good. It acknowledges the fact that sometimes a sub-standard breakfast will not suffice. Some mornings just call for McDonald’s.

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只有麦当劳能做到 | Only A McDonald's Breakfast Will Do

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