A new collaboration of arts institutions that celebrate Latin American and Latino art has debuted around Los Angeles with the launch of Pacific Standard Time: LA/LA PST: LA/LA will feature more than 70+ exhibitions from Santa Barbara to San Diego starting this week running through January 2018.The campaign, created by TBWA Chiat Day LA, describes works of art that will be a part of PST: LA/LA. The copy sparks curiosity with phrases like, “There will be a nose ring full of spiders. There will be art.” The campaign boasts 52 different sayings, each describing various pieces of art included in the exhibits. And as a result, a better understanding and appreciation of Latin American and Latino culture.Los Angeles will be covered with these descriptions of the art, from a mobile experience, transit shelters, bus benches and billboards to TV, print, digital and social media. Several of the OOH pieces include Snapcodes, which will allow those passing by to see a peek of what the copy line is describing and then find their way to the exhibit that showcases that specific work of art.CreditsTBWA Chiat Day:Chief Creative Officer: Renato FernandezExecutive Creative Director: Linda KnightCreative Directors: Jason Karley & Kyla ElliottArt Director: Blair SewardCopywriter: Elizabeth Daniel Director of Design: Mark SloanDesign Director: Anders SvenssonDesigner: Robbie ReynoldsBrand Director: Shannon FranquiBrand Manager: Jillian RudmanExecutive Print Producer: Hashi ClarkDirector of Digital Production: Nathan PitzelDirector of Creative Technology: Marten CompocUX Designer: Lester DizonTechnology Lead: Armen KesablyanProduction Coordinator: Mia KuhnDirector of Digital Strategy and Social Media: Rohit ThawaniSocial Media Managers: Renee Vafa & Lucy RedogliaExecutive Broadcast Producer: Guia IacominAssociate Producer: Kathleen AckelSenior Business Affairs Manager: Mimi HirschDirector of Traffic Operations: Dessiah Maxwell