The Minnesota Wild NHL team invited parents of current Wild players, former Wild hockey players and a member of the US women’s hockey team to pour out water collected from their hometowns onto the ice at a recent game. This is part of a new campaign, 'This Is Our Ice,' launched by the Minnesota Wild in partnership with ICF Olson. This campaign was built to go beyond marketing to build an entirely new tradition: inviting people from all over the state to bring their own water – whether from a local lake, pond or stream – to create the new ice surface at the Xcel Energy Center for the Minnesota Wild players to play on throughout the season. This campaign aims at bringing together the Minnesota Wild diehard fans, engaging new fans, and overall, creating a stronger sense of community by leveraging a shared passion amongst all Minnesotans to strengthen their connection and loyalty to the Minnesota Wildteam. ICF Olson understood that in order to do this, they needed to find a shared passion amongst all Minnesotans, and leverage this commonality to strengthen their connection and loyalty to the Minnesota Wild team. Along with the anthem video, the campaign ran across broadcast TV, pre-roll, paid social, display banners, in-arena, arena OOH and PR. CreditsClient: Minnesota Wild Matt Majka, President Mitch Helgerson, SVP, Marketing and Ticket Sales John Maher, VP, Brand, Broadcast & Production Matt Minnichsoffer, Manager, Web and Creative Services Bridget Johnson, Senior Marketing Manager Phil Ervin, Digital Managing Editor/Content Strategist Maggie Kukar, Senior Manager, Broadcasting and Production Paul Loomis, Manager, Game Presentation Aaron Sickman, Media Relations DirectorAgency: Olson Tom Lord, Creative Director Corey Price, Designer / Art Director Derek Pletch, Copywriter Jeremy Pinches, Account Director Meredith Engelen, Associate Strategy Director Ryan O’Hara Theisen, Integrated Production Director Abby Stavig, Sr. Producer & Line Producer Kirsten O’Callaghan, Sr. Producer Steve Peckham, General Manager/SVP, Olson Engage Caroline Geiser, Account Director, PR Abby Kiefer, Associate Project ManagerProduction Company: Olson Ryan O’Hara Theisen – Director Cody Brown – EditorPost Music – Marmoset Recording Studio + Mix – Echo Boys Color Correction – MPC NY through DitchCrew: Chris Hadland – Director of Photography Steve Speers – Director of Photography Michael Welsh / Sky Candy Studios – Drone + Operator Nathan Armstrong – Assistant Camera / VTR Chris Savage – Assistant Camera Matt Muegge – Gaffer Jeff Fischer – Grip Bill Draheim – Grip Jesse VanDenElzen – Production Assistant Camera Rental – Cinemechanics Grip Electric Equipment – Cinequipt